Promotions Analytics

Price & Promotions
Price & Promotions
clear

Promotions Analytics

Improve promotional performance with Customer Data Science

 

Promotions Analytics enables you to understand past promotions, identifies potential growth opportunities and streamlines your planning workflow.

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Return on investment you can expect

Promotions Analytics enables you to leverage Customer Data Science to turn critical shopper insights into action; driving an improved, streamlined approach to promotions, while maximising category financial performance.

Margin +0.25-0.5% increase
in margin
Sales +1-3% increase
in cash sales
investment x10 return
on investment
 

How it helps

A web-based tool that adds value to the promotional planning process by using data and science to support everyday promotional decisions.

 
1
Provides category guidelines such as most incremental display type in order to optimise promotion plans.
2
Calculates the incremental performance of historical promotions and the contribution each tactic has delivered.
3
Identifies the long tail of promotions that are sales and/or margin diluting.
 

How it works

1
View

View the historical performance identifying the impact of Advertisement, Display location, and promotion type had on the product’s performance.

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2
Find

Identify top performing promotions, view their classification and understand what factors drove success.

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3
Identify

With a series of dynamic visual dashboards, quickly identify the best way to promote a product based on product and category historical performances.

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Request a demo