21 November 2016
$572m in additional annual revenue could be unlocked by retailers who adopt a new approach to customer-centricity, as uncovered by a recently commissioned study, conducted by Forrester Consulting on behalf of dunnhumby. Read more.Download
2 November 2016
Comprendre et agir sur les leviers de la perception prix Dans la quête de préservation ou de gain de parts de marché, la tentation est grande de piloter son pricing principalement en fonction des mouvements de la concurrence, ce qui n’est pas forcément la meilleure méthode. Read more.Download
10 January 2017
When is the best time to approach shoppers with details of a new product? And when are people most receptive to breaking with habit and trying new things? These are questions many businesses would love to know the answer to. Read more.