About Us

a History of Success

“The passion and ambition we share with dunnhumby is that we both believe that to succeed we must put the customer at the very heart of our business. The invaluable customer insight we gain from them, both in the UK and internationally, means we can tailor our offer according to what our customers want and need, wherever they may be.”
- Philip Clarke, Tesco CEO.

dunnhumby is founded by Clive Humby and Edwina Dunn	1989
Tesco invests in dunnhumby’s future	1995	Tesco Clubcard scheme is launched, starting a partnership that continues today
	2001	Begin to sell Clubcard insights and sign up P&G, Mars and Nestlé amongst others
	2003	Set up a joint venture with Kroger in the US to form dunhhumbyUSA. Pilot clients include PepsiCo, Kellogg, P&G and Kraft
Set up a joint venture with Casino in France Enter into a long-term agreement to partner with Tesco in its international markets, starting with Korea, Thailand, Malaysia and Hungary dunnhumby ranks in The Sunday Times Best 100 Companies to Work For	2006	Expand into Ireland Tesco makes further investment in dunnhumby’s future dunnhumbyUSA named in Greater Cincinnati’s Best Places to Work Atlanta, GA office opens
Expand work with Tesco into China, Turkey, Slovakia, Czech Republic and Poland Begin partnership with Macy’s, the largest department store in the world	2007	dunnhumby assumes responsibility for the sales, planning and evaluation of retail media in Tesco dunnhumbyUSA achieves first place in Greater Cincinnati’s Best Places to Work Start partnership with The Home Depot in the US
dunnhumby reaches 48th place in The Sunday Times Best 100 Companies to Work For dunnhumbyUSA placed first in Greater Cincinnati’s Best Places to Work second year running	2008	Set up a joint venture with Gruppo Pam in Italy Launch of global best practice hub in Gurgaon, India Chicago, IL office opens
dunnhumby placed 38th in The Sunday Times Best 100 Companies to Work For dunnhumbyUSA enters Greater Cincinnati’s Best Places to Work Hall of Fame, winning for three consecutive years Turnford Place office opens near Tesco’s headquarters to strengthen collaboration with Tesco and their suppliers	2009	dunnhumbyUSA moves into new headquarters in Cincinnati, OH New York, NY office opens Partner with Metro to form dunnhumby Canada, our fourth joint venture Presence in South America established in Brazil and Colombia through long-term agreement with Casino International
dunnhumby acquires KSS Retail dunnhumby placed 56th in The Sunday Times Best 100 Companies to Work For	2010	Clive Humby & Edwina Dunn retire
Simon Hay becomes Global CEO dunnhumby acquires social marketing consultancy BzzAgent dunnhumby gains 13 official Guiness World Records Ranked alongside the best workplaces in India, France, UK & US	2011	dunnhumbyUSA placed 1st in the Greater Cincinnati Best Places to Work for fourth year dunnhumby launches new API to enable clients to further personalize their brand’s experience for customers through app-based channels
Joint venture with Co-op Norway sees the launch of dunnhumby Norge	2012