Put simply, our know-how helps companies get to know and treat their customers better than anyone else. This has a dramatic impact on the performance of retailers and manufacturers.

Our unique framework embeds customer insight into the organisation, enabling companies to make every decision a little better and a little faster.

The dunnhumby value model

All of our work starts with the data. There are three types: customer data (this could be from a loyalty card programme), sales data (this could be from electronic point-of-sale) and traditional market research data.

Data insights tell us a lot about customers and their behaviour. These are used to build customer-driven action plans - ways to build a client’s business by better matching all aspects of the retail operation to the needs and aspirations of the customer.

We affect the ‘hard wiring’ of retail operations by using the data insights to improve the sales offer: product range, availability, pricing and promotions. This enriches the customer experience.

Moreover, we influence the ‘soft wiring’ by helping our clients’ people better understand, interact and respond to their customers. This improves customer engagement.

This customer focus embeds customer insight into the organisation. This is the best way to build sustainable loyalty and enables companies to make every decision a little better and a little faster to improve sales, profit - and ultimately - brand value.