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dunnhumby to trial loyalty card with Fresh & Easy
Sun 17 Jul 2011

dunnhumby has been featured in the Financial Times as news broke about our loyalty programme trial with the US chain, Fresh & Easy.

The loyalty programme will be known as the Friends of Fresh & Easy and will be based on the popular Tesco Clubcard format. Tim Mason, chief executive of Fresh & Easy, said the business was ready to support a loyalty programme.

The new scheme will offer one point for every dollar spent in stores and customer rewards will be sent by email rather than the traditional physical voucher format that is popular in the US. The trial is being conducted in Bakersfield, central California and if successful could be rolled out to other Fresh & Easy stores through 2012.

The article appeared in the Financial Times on 17 July 2011 and is available with a free registration on ft.com.

 

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