Our Retail team has worked in partnership with Tesco since 1995. We put genius into making sure Tesco gets to know and treat their essential customers better than anyone else. This has a dramatic impact on their performance because we:
- drive sales through more focused, effective marketing - not just customer mailings, but in-store advertising, ranging, pricing and promotion
- save money - less marketing spend wasted on people who are not likely to respond to those offers
- identify trends and opportunities to increase ‘share of wallet’
Our customer insight also improves decisions about product range, availability, space planning and new product innovations.
We also use our know-how to improve performance in Tesco’s personal finance, catalogue and telecoms business units.
Our manufacturer practice works with a prestigious list of companies across many verticals.
For example, we have access to the shopping behaviour of 13m households, item-level purchase data from Tesco Clubcard. This helps manufacturers to understand the purchase decisions and habits of customers better than anyone else.
Our clients put the customer at the heart of their decision-making and grow their brand value in the short-term and long-term.
We use a combination of proprietary data, analytical approaches and industry expertise to reveal a new understanding of consumers.
This leads many clients to change their approach to the marketplace, and reviewing their strategy for new product development, media and marketing measurement, brand health improvement, trend assessment and targeted marketing.
Our Consumer Markets team builds on our know-how in analysing customer data and applies it in non-grocery retail, financial services and telecoms companies.
We improve the performance of marketing and merchandising activities by helping companies better understand their customers.
We help companies to move from un-targeted mass customer communications to more targeted, relevant, one-to-one communications.
Our customer insight also improves decisions about product range, availability, pricing and promotions.
Our dunnhumby Retail Media team specialises in the management, planning, selling, creation, execution and evaluation of Tesco-owned media.
The portfolio of 20 media platforms includes in-store media (from in-store TVs to signage on trolleys), Clubcard media (statements, till spits and mailings), Tesco.com and Tesco-branded magazines.
There is no other company who can offer both the analysis and insight alongside what is effectively a single media channel with multiple platforms.
We are able to put our know-how to work helping companies understand and reach their customers better than anyone else. This unique proposition is enhanced by our ability to accurately measure customer behaviour during and after campaigns.