Focusing on customers has provided companies world wide with a proven winning edge to build brand value, profits & market share. In the UK , with dunnhumby’s help, Tesco has become the biggest retailer by always putting the customer at the heart of their business decisions.

This one day workshop introduces how through dunnhumby, Tesco Clubcard data helps you to understand and focus on Tesco customers, their shopping habits & the products they buy.

You will be introduced to dunnhumby solutions that provide customer insight used by Tesco and Tesco suppliers, helping aid better business decisions. Practical exercises, discussions and case studies will help to bring this to life.

At the end of this session you will be able to:

• Describe how data is captured & turned into actionable insight
• Explain who the different Tesco customers are & their different needs
• List the benefits of dunnhumby solutions & how to use them to support business decision making
• Gain an understanding of how targeted media can help gain customer loyalty and drive sales
• Learn how Tesco & suppliers can work smarter together, focused on the customer

When

This is a one day workshop (9:30 – 16:30) . Please see below for 2012 dates:

• Tuesday 21 February
• Thursday 26 April
• Tuesday 12 June

Where

Open workshops will be held in our conference and training facilities at Turnford Place. Each workshop is limited to 12 delegates.

Closed workshops can be held at your offices or a venue close to you and are limited up to 12 delegates.

Cost

This workshop is included as part of a client contract with dunnhumby at no cost. For delegates without a current contract the workshop charge is £400.

Please note that once you have booked on to the workshop, our standard cancellation charge of £400 is applicable to all, should you cancel within 14 days prior to the workshop.

How to book

For bookings please email customer education

You will need to complete a registration form in full and return this to Customer Education to secure your place.

This half-day workshop will help you understand which dunnhumby Shop reports to use for specific business decisions. It is a practical workshop which encourages discussion and allows opportunities to interrogate and analyse real customer data derived from the Shop.

By the end of this workshop you will be able to:

• Recognise which dunnhumby Shop reports should be used to answer a variety of business questions around category trends, ranging, new product launches and promotions
• Identify key trends and customer behaviours illustrated in the reports
• Demonstrate which reports Tesco use as part of key business processes

Who should attend

This workshop has been designed for personnel at all levels who will use dunnhumby Shop and customer insight as part of their role.

When

This is a half day workshop (9:30 – 13:30). Please see below for 2012 dates:

• Tuesday 17 January
• Friday 10 February
• Wednesday 29 February
• Thursday 15 March
• Friday 20 April
• Thursday 10 May
• Tuesday 29 May
• Wednesday 20 June
• Wednesday 27 June
• Thursday 19 July
• Tuesday 31 July

Where

Open workshops will be held in our conference and training facilities at Turnford Place. Each workshop is limited to 12 delegates.

Cost

This workshop is provided as part of your dunnhumby Shop contract, therefore there is no additional cost.

Please note that once you have booked on to the workshop, our standard cancellation charge of £400 is applicable, should you cancel within 14 days prior to the workshop.

How to book

For bookings please email customer education

You will need to complete a registration form in full and return this to Customer Education to secure your place.

This one day workshop introduces a further selection of dunnhumby Shop reports which provide a deeper understanding of key customer trends and behaviours of over 16 million active clubcard users. This workshop follows on from Using dunnhumby Shop to Aid Business Decisions (Part I).

At the end of this workshop you will be able to:

• Demonstrate the value of using each of the reports introduced.
• Use end a combination of key and advanced reports to analyse what is driving key customer behaviours & trends
• Interpret insights in order to make actionable recommendations for your brands/products

Who should attend

This workshop has been designed for personnel at all levels who will use dunnhumby Shop and customer insight as part of their role. You must have experience using Shop reports to attend this workshop.

Pre-requisites

This workshop is only available for suppliers who have the full suite of reports.

You will be expected to have attended the Using Shop to Aid Business Decisions (Part I) workshop and have a working knowledge of the reports covered.

You will need to complete the E-learning modules in order to gain understanding on the basics of running and interpreting reports.

You will be expected to share your experiences of using dunnhumby Shop.

When

This is a one day workshop (9:30 – 16:00). Please see below for 2012 dates:

• Wednesday 07 March
• Wednesday 23 May
• Wednesday 04 July

Where

Open workshop will be held in our conference and training facilities at Turnford Place. Each workshop is limited to 12 delegates.

Cost

This workshop is provided as part of your dunnhumby Shop contract, therefore there is no additional cost.

Please note that once you have booked on to the workshop, our standard cancellation charge of £400 is applicable should you cancel within 14 days prior to the workshop.

How to book

For booking please email customer education

You will need to complete a registration form in full and return this to Customer Education secure your place.

This one day workshop (previously known as maximising the range for Tesco customers) is a practical introduction to using key ranging principles and recognising how the customer is at the heart of the decision making process.

Understanding Tesco category management helps you develop a working knowledge of how Tesco range; an introduction to the process and how suppliers work with Tesco to achieve the best possible range for the Tesco customer.

By the end of this workshop you will be able to:

• Integrate Tesco ranging principles and criteria as part of your ranging and merchandising plan
• Identify when to get involved in the ranging process by understanding the process and timelines involved
• Recognise which data sources are utilised at each stage of the Product Range Review (PGR) process
• Appreciate the value of customer insight and how it can be used to achieve success with Tesco
• Understand what a Tesco PGR consists of and how you can help shape PGR outcomes
• Demonstrate how to be an added-value supplier

Who would benefit from attending

This workshop has been designed for personnel who wish to gain an overall understanding of how Tesco range. It is particularly beneficial to those who are new to working with Tesco or Ranging.

When

This is a one day workshop (9:30 – 17:00). Please see below for 2012 dates:

• Wednesday 08 February FULL
• Friday 23 March
• Tuesday 17 April
• Tuesday 15 May
• Friday 06 July

Where

Open workshops will be held in our conference and training facilities at Turnford Place. Each workshop is limited to 12 delegates from non-competing organisations.

Closed workshops can be held at your offices or a venue close to you and are limited up to 12 delegates.

Cost

• Open workshops - £400 (+VAT) per delegate
• Closed workshops - £4,000 (+VAT) for up to 12 delegates

How to book

For bookings please email customer education

You will need to complete a registration form in full and return this to Customer Education to secure your place.