This one-day interactive workshop will give you practical experience of Tesco customers, their shopping habits and the products they buy. You will work with genuine case studies which place the customer at the centre of the analysis so that new insights can be identified to help you develop your business with Tesco.

You will leave the workshop with a number of practical tools to maintain customer focus so that customer understanding can be used in your own business and turned into action plans with Tesco.

By the end of this workshop you will:

• Understand Tesco customer profiles in a practical way including their shopping habits and products purchased
• Learn how to view a category from being in the shoes of Tesco customers and to see your products and category from their perspective
• Be able to raise the profile of Tesco customers in your business
• Better match your offer to the needs of the Tesco customer
• Use customer insights more effectively with Tesco

Who should attend?

This workshop has been designed to help personnel at all levels gain practical insight into the role customers play in the Tesco operation and the fundamentals of practical customer segmentation. It is particularly beneficial for personnel that use customer data when engaging with the Tesco account and to those who are primarily responsible for shopper analysis.

When?

2009

• Friday 27th February
• Thursday 12th March
• Thursday 16th April
• Tuesday 19th May
• Tuesday 16th June
• Thursday 9th July
• Tuesday 29th September
• Tuesday 20th October
• Tuesday 17th November

Please contact your dunnhumby Client Leader or email training to check availability.

Where?

Open workshops will be held in our new conference and training facilities at dunnhumby’s offices in Ealing. Each workshop is limited to 12 delegates from non-competing organisations. Closed workshops can be held at your offices or a venue close to you and are limited up to 12 delegates.

Cost?

• Open workshops - £400 (+VAT) per delegate
• Closed workshops - £4,000 (+VAT) for up to 12 delegates

This one-day workshop provides you with a unique insight into how you can work smarter and more effectively with Tesco to generate even better results. Through interaction, discussion and high levels of participation, you will learn about Tesco’s core purpose, values and strategy.

You will discover how the customer is central to everything Tesco does and how this is translated across the organisation through The Steering Wheel. You will also have the chance to experience what it is like to be part of a Tesco category team dealing with suppliers and, in doing so, gain an understanding of the roles and objectives for key category personnel.

By the end of this workshop you will:

• See how the customer is at the centre of everything that Tesco does
• Be able to engage better with Tesco
• Understand the Tesco strategy and gain insight into Tesco priorities
• Have a unique insight into Tesco’s culture and values – Talk to Tesco in their own language
• Learn how to meet the Tesco Category team – understand how they work
• Structure projects and meetings more effectively with Tesco
• Create a personal plan for working smarter with Tesco day-to-day

Who should attend?

This workshop has been designed for personnel at all levels who interact with Tesco and who need to understand day-to-day working best practices, as well as dealing with Tesco requirements. It is particularly beneficial for staff that is new to the Tesco account.

When?

2009

• Wednesday 28th January
• Friday 13th February
• Tuesday 17th March
• Wednesday 8th April
• Thursday 14th May
• Thursday 4th June
• Thursday 14th July
• Thursday 27th August
• Thursday 24th September
• Thursday 8th October
• Tuesday 3rd November

Please contact your dunnhumby Client Leader or email training to check availability.

Where?

Open workshops will be held in our new conference and training facilities at dunnhumby’s offices in Ealing. Each workshop is limited to 12 delegates from non-competing organisations. Closed workshops can be held at your offices or a venue close to you and are limited up to 12 delegates.

Cost?

• Open workshops - £400 (+VAT) per delegate
• Closed workshops - £4,000 (+VAT) for up to 12 delegates

Our new one day workshop will be launched in January 2009. The course will be an interactive, practical introduction to understanding key Ranging principles and why the Tesco customer is at the heart of the decision making process.

The course will enable you to:

• Understand why ranging is so important to Tesco and their customers
• Understand the principles and criteria that Tesco adhere to
• Understand the data that is available to Tesco as part of the range review
• Understand the process and timelines
• How to be an added-value supplier

For further details and bookings please contact your dunnhumby Client Leader or email training.