Having co-developed Clubcard and worked on the world leading loyalty and insight programme for more than ten years, dunnhumby is uniquely qualified to show you how to maximise your opportunities with the third largest retailer in the world. If you can understand customers and talk their language with Tesco, you will get products, prices and offers spot-on for customers.

It’s your ability to do that which could create a step change in your relationship with Tesco.

• What could it mean for your business if you really understood Tesco?
• How much more effective could you be if you knew Tesco customers inside out?
• Wouldn’t you like to talk the language of Tesco and their customers?

dunnhumby offers you the chance to do just that with a unique training programme.

What training does dunnhumby offer?

Our workshops range from learning how to work smarter with the Tesco organisation to developing a rich understanding of the way Tesco keeps the customer at the heart of its decision making.

Each dunnhumby facilitator has a wealth of experience in Retail/FMCG.

Our approach

The backbone of our approach is ‘learning by discovery’ and consequently our workshops are geared around highly interactive discussions and individual/group participation.

• Open Workshops – These are arranged so you can attend with participants from other noncompeting FMCG organisations. You therefore have the opportunity to not only learn about Tesco but also from the experiences of others. Places are limited to 12 per course.
• Closed Workshops – closed workshops are run for a group of delegates from one company. The benefit of these workshops is that they enable internal discussion and interaction which fosters a common understanding of the way a company currently engages with Tesco and how it might change. Up to 12 delegates can be accommodated and the sessions tend to be held at, or near, your organisation.