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a History of Success
“dunnhumby has helped me reset my understanding of what the customer is after, and it helps replace intuition with actual data and actual facts. And it’s those facts that are driving our decision-making.”
- David B Dillon, Chairman and Chief Executive Officer at Kroger
| dunnhumby is founded by Clive Humby and Edwina Dunn | 1989 | |
| Tesco invests in dunnhumby’s future | 1995 | Tesco Clubcard scheme is launched, starting a partnership that continues today |
| 2001 | Begin to sell Clubcard insights and sign up P&G, Mars and Nestlé amongst others | |
| 2003 | Set up a joint venture with Kroger in the US to form dunhhumbyUSA. Pilot clients include PepsiCo, Kellogg, P&G and Kraft | |
| Set up a joint venture with Casino in France
Enter into a long-term agreement to partner with Tesco in its international markets, starting with Korea, Thailand, Malaysia and Hungary dunnhumby ranks in The Sunday Times Best 100 Companies to Work For |
2006 | Expand into Ireland
Tesco makes further investment in dunnhumby’s future dunnhumbyUSA named in Greater Cincinnati’s Best Places to Work Atlanta, GA office opens |
| Expand work with Tesco into China, Turkey, Slovakia, Czech Republic and Poland
Begin partnership with Macy’s, the largest department store in the world |
2007 | dunnhumby assumes responsibility for the sales, planning and evaluation of retail media in Tesco
dunnhumbyUSA achieves first place in Greater Cincinnati’s Best Places to Work Start partnership with The Home Depot in the US |
| dunnhumby reaches 48th place in The Sunday Times Best 100 Companies to Work For
dunnhumbyUSA placed first in Greater Cincinnati’s Best Places to Work second year running |
2008 | Set up a joint venture with Gruppo Pam in Italy
Launch of global best practice hub in Gurgaon, India Chicago, IL office opens |
| dunnhumby placed 38th in The Sunday Times Best 100 Companies to Work For
dunnhumbyUSA enters Greater Cincinnati’s Best Places to Work Hall of Fame, winning for three consecutive years Turnford Place office opens near Tesco’s headquarters to strengthen collaboration with Tesco and their suppliers |
2009 |
dunnhumbyUSA moves into new headquarters in Cincinnati, OH
New York, NY office opens Partner with Metro to form dunnhumby Canada, our fourth joint venture Presence in South America established in Brazil and Colombia through long-term agreement with Casino International |
| dunnhumby acquires KSS Retail
dunnhumby placed 56th in The Sunday Times Best 100 Companies to Work For |
2010 | Clive Humby & Edwina Dunn retire |
| Simon Hay becomes Global CEO
dunnhumby acquires social marketing consultancy BzzAgent dunnhumby gains 13 official Guiness World Records Ranked alongside the best workplaces in India, France, UK & US |
2011 | dunnhumbyUSA placed 1st in the Greater Cincinnati Best Places to Work for fourth year
dunnhumby launches new API to enable clients to further personalize their brand’s experience for customers through app-based channels |
| Joint venture with Co-op Norway sees the launch of dunnhumby Norge | 2012 |