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For further information about dunnhumby, please contact:
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latest news
in the press
Accenture, comScore, and dunnhumbyUSA Study Shows Direct Correlation Between CPG Brand Website Usage and In-Store Purchase Behavior 30 Jan 2012
MarketWatch
A groundbreaking study from Accenture, comScore, Inc., and dunnhumbyUSA aimed at helping consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior found that visitors to CPG brand websites buy 37% more in retail stores than non-visitors to the brand site. The study, Are Your CPG Brands Maximizing the Return on Your Digital Investment?, also concluded, that to maximize impact, website content needs to be updated regularly and contain brand value messaging that both engages visitors while also providing compelling reasons for them to purchase the brand at retail.
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Retailers cracking the code on consumers 18 Jan 2012
MarketWatch
With consumers increasingly fickle, armed with their smartphones to price comparison shop and worried about the economy, retailers are scrambling to find that irresistible sales pitch. “Customers want to know you care about them,” said consultancy dunnhumbyUSA Chief Executive Stuart Aitken, adding it takes 12 to 20 new customers to make up for the loss of one loyal customer. “Communicating relevant messages in the right channel is important.”
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Macy's CMO shares loyalty insights at NRF Big Show 18 Jan 2012
Direct Marketing News
Seven out of 10 Americans visit a Macy's store or its website at least once a year. That's 70% of all Americans — a loyal base of customers that was just crying out to be capitalized upon, said Macy's CMO Peter Sachse, in a session at the National Retail Federation's Big Show on Jan. 16. Sachse detailed for the first time some of the specifics of its collaboration with dunnhumbyUSA on MyMacy's, an initiative that he said has increased both sales and earnings.
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NRF: Relevance of Marketing as Important as Medium 16 Jan 2012
Supermarket News
Companies sometimes get too caught up in focusing on communicating with customers through new media when in fact the message itself and timing of the message are just as important, said Stuart Aitken, chief executive officer, dunnhumby USA, in a presentation at the National Retail Federation’s 101st Annual Convention and Expo.
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Global company thrives in Southwest Ohio 5 Jan 2012
Ohio Means Business
Stuart Aitken, CEO of dunnhumbyUSA, discusses how locating in Ohio has enabled him to achieve both professional and personal aspirations without having to sacrifice one for the other.
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No More Average 32-Year-Old Woman, but Market Myth Persists 3 Jan 2012
Advertising Age
Most marketers accept the idea that personalization is the future of brand-consumer communications. But realizing that vision requires a fundamental change in how marketers think about their consumers and how they measure success. Milen Mahadevan of dunnhumbyUSA discusses how marketers can start by dispelling the myth of the average shopper and moving beyond demographics to understand consumers through their behaviors.
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dunnhumby Moves Key Executive Paul Hunter to BzzAgent's Boston Office 13 Dec 2011
Yahoo! Finance
BzzAgent, the social marketing arm of dunnhumby, today announced Paul Hunter as COO. Hunter previously served on dunnhumby's executive team as CIO and helped establish dunnhumbyUSA. As COO, he is charged with integrating the dunnhumby operating model with BzzAgent's business. Hunter will report to BzzAgent's CEO Dave Balter and be located in the Boston office.
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dunnhumby's Matt Keylock: Five ways digital marketing can improve customer loyalty 5 Dec 2011
Retail Customer Experience
Digital is clearly delivering value to both people and businesses and dramatically remaking the way in which we understand how the two connect. For businesses to continue to win, they need to understand their customers across channels and respond to their needs better than their competitors. This requires a loyalty philosophy — to think about the customer first and act on these needs — and for many businesses it should also increase the importance of a loyalty program as the glue between new digital areas and the offline world.
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How Macy's latest moves are paying off 29 Nov 2011
Business Courier
“My Macy’s is about listening to the customer and reacting,” Jim Sluzewski, Macy's spokesperson said. “It’s doing a million little things right.”
These little things include keeping long-sleeve shirts on racks year-round in parts of the country where it never gets very warm. Or making sure bathing suits are in stock earlier in warmer parts of the nation.
Thanks to My Macy’s, merchandise is selected locally now, instead of regionally. The company spent years creating the systems to better share sales data, allocate merchandise store by store, and communicate ideas from the field to the buying and planning organization.
Partnering with Cincinnati-based market researcher dunnhumbyUSA also helped Macy’s to organize and analyze sales data so it can improve the shopping experience. dunnhumby is helping Macy’s understand its customers and their buying patterns, Terry Lundgren said in May. This partnership is helping in multiple ways, such as creating direct mail pieces that are customized to shoppers.
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Metro nominated for 2011 Marketer of the Year 28 Nov 2011
Marketing
Metro makes its mark with a customer-centric marketing strategy that redefines loyalty in Canada. To further leverage the effectiveness of Metro & Moi, the grocer has been working with dunnhumby since early 2010 to develop the program and provide consumer analytics. As a result, Metro was able to personalize its offers to consumers based on their shopping preferences.
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dunnhumbyUSA top gun Stuart Aitken leads by example 21 Nov 2011
Cincinnati Enquirer
Culture matters at dunnhumbyUSA.
It's why everyone - including senior managers - sits in teams with low cubicle walls. That makes it easier to communicate.
It's why employees learn that being customer-focused sometimes means challenging their clients' assumptions, and telling them things they might not want to hear.
And it's why Stuart Aitken, dunnhumbyUSA's chief executive officer, is willing to publicly share one of the biggest scares of his life. His leadership starts with recognizing the importance of balancing time between work and home.
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dunnhumbyUSA employees raise $2,500 for Cincinnati Children's Hospital Medical Center 16 Nov 2011
Cincinnati Enquirer
Forty-four dunnhumbyUSA employees and their families hit the pavement to raise money for Cincinnati Children’s Hospital at the 6th Annual Cincinnati Walks for Kids event on October 15 at Coney Island. As part of the company’s employee-led philanthropic program, Helping Hands, the dunnhumbyUSA team raised more than $2,500 for Cincinnati Children’s Hospital Medical Center, a world-class non-profit research center and hospital.
The event brought together 8,500 participants, who chose to walk either 1 mile or 3 miles. Since the walk’s first year, the event has raised over $3 million to help fund life-saving research, patient care and education.
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Three Keys to Making Customer Loyalty An Enterprise-Wide Philosophy 14 Nov 2011
Shopper Technology Institute
“You’ve got to be hungry for that success as an organization, but you also have to be aligned and you have to make sure that what gets executed across the business is consistent. How you do that within a big organization is a really big challenge,” said Matthew Keylock, senior vice president, client solutions, dunnhumby USA.
Keylock spoke on “Improving the Customer Connection along the Path to Re-Purchase” at this month’s LEAD Marketing Conference in Chicago. LEAD, produced by the Shopper Technology Institute, stands for Loyalty, Engagement, Analytics and Digital.
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dunnhumby and Metro to share insights from Metro & Moi at NCDM Conference 10 Nov 2011
NCDM -The Conference for Engaging Customers Using Data & Technology
Customer loyalty is not about customers demonstrating loyalty to a company, but the company demonstrating its loyalty to the customers. For the first time, dunnhumby and Metro will deliver a case study on the launch of the successful Metro & Moi loyalty program, which in addition to driving sales growth, helped Metro identify their most loyal customers and organize around their needs. With these new behavioral insights Metro became more relevant to their customers. Metro’s loyalty program is unique to the Canadian market, and through innovation, has successfully beaten larger, well-established programs.
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dunnhumby Helps Kroger Stay Focused on Best Customers 9 Nov 2011
Shopper Marketing Magazine
Retailers must have a customer-centric philosophy that aligns across its retail and manufacturing businesses, including supply chain, in order to maximize the effectiveness of its loyalty programs, says Matthew Keylock, senior vice president at Cincinnati-based dunnhumbyUSA.
That philosophy, which Keylock says is often overlooked, has enabled Kroger Co., a dunnhumby client, to achieve more than 30 consecutive quarters of same-store growth. Kroger's sales have grown from $51 billion to $80 billion in seven years, with 95% of that increase coming from its existing customers.
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dunnhumby's Bob Welch: quit discounting, start rewarding 3 Nov 2011
Retail Customer Experience
As consumers increasingly search for value throughout the shopping experience, both retailers and brands are relying more on promotions as a strategy to achieve sales gains, drive shelf performance and attract new buyers.
For shoppers, discounts are everywhere -- on Facebook, daily deal websites, in loyalty mailers and at shelf. Coupon clipping became a popular pastime in the United States as coupon redemption rates skyrocketed during the recent economic recession, reaching record levels from 2007-2010. Thirty to 50 percent of products are sold on discount across major retailers, and promotions typically represent 15-30 percent of manufacturers' annual revenues, making this area their second-largest cost item.
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Tesco's Clubcard is one of most important algorithms in use today 1 Nov 2011
The Irish Times
From the books you buy online to the Club points you accumulate, algorithims drive modern commerce – thanks to smart minds that once cracked the Stealth’s secrets. With thousands of outlets and millions of customers, deciding what to stock in a Tesco store is a delicate science.
Tesco utilises the skills of data company Dunnhumby, which has created a “Rolling Ball” algorithm around the chain’s ClubCard system.
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Team of dunnhumbyUSA interns present Cincinnati mural to Drop Inn Center 17 Oct 2011
Cincinnati Enquirer
A team of interns in dunnhumbyUSA’s internship program worked together to raise over $1,000 in donations to help support the Drop Inn Center, Cincinnati’s largest homeless shelter that feeds more than 220 people on a daily basis. Through hosting a company cookout, the group was able to raise money for both a cash donation and additional funds to purchase over $500 of dry goods for the residents, including laundry detergent, cleaning supplies and coffee.
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comScore and dunnhumbyUSA Research Shows Online Advertising Lifts In-Store CPG Brand Sales 11 Oct 2011
iStock Analyst
comScore and dunnhumbyUSA today released results of multiple studies measuring the offline sales impact of online display advertising for consumer packaged goods (CPG) advertisers. Retail sales were measured by analytically linking the permission-based comScore panel of one million U.S. Internet users to their anonymous loyalty card in-store purchase data provided by dunnhumbyUSA; no identifiable personal data was disclosed.
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dunnhumbyUSA Promotes Five to Vice President 10 Oct 2011
Progressive Grocer
dunnhumbyUSA has named the following executives to vice president: Dan Romer and Kathy Grigg, client solutions; Miska Spaulding, communications and media; Allen Zink, global learning and development; and Gavin Gilchrist, customer insight.
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dunnhumby's John LaRocca to join panel at Advertising Research Foundation's Industry Leader Forum 23 Sep 2011
Advertising Research Foundation
The 2011 Industry Leader Forum is designed to inspire fearless leadership within a digital ecosystem – real solutions, real debates, and real innovation. dunnhumby's John LaRocca will join a group of world-class thinkers representing measurement, analytics, publisher, and advertiser points of view to talk about the "wicked problems" facing the advertising industry.
Emerging data types, analytic methods and computer horsepower are historically game changing but how does the game need to change?
What are the persistent problems we have not solved yet despite best efforts?
What are the daunting projects we have not addressed because they are just too big, too tough, too expensive or too time consuming to address?
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dunnhumbyUSA named one of Cincinnati's "Best Places to Work" 22 Sep 2011
Business Courier
The Business Courier's Best Places to Work program is based on the results of anonymous employee surveys, measuring work-force engagement and finding out how employees feel about management effectiveness, trust and other workplace issues. More than 100 firms were nominated to participate in the competition, which is now in its ninth year.
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Beyond a loyalty program: Using loyalty data to create a unified strategy 14 Sep 2011
Retail Customer Experience
Too often companies create loyalty programs as a one-off tactic, rather than embedding loyalty as part of a holistic approach to the business. As a result, the loyalty program becomes one more silo in the business, creating a disjointed experience for the customer and a missed opportunity for the business. Kathy Grigg, vice president, Client Solutions at dunnhumbyUSA, discusses how retailers can leverage customer loyalty data to create a unified, customer-driven strategy across the entire organization.
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dunnhumby and BzzAgent discuss the future of customer loyalty online 14 Sep 2011
Cincinnati Enquirer
While some companies market online, they haven't necessarily studied the most effective ways of doing so, says Matthew Keylock, senior vice president of new business development and partnerships at dunnhumbyUSA. dunnhumby and BzzAgent hope to understand which forms of online marketing translate to more loyal customers - and sales growth.
"Consumers are increasingly in control, and the more you send them junk or things not relevant to them, the more negative an impact you have," Keylock says.
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dunnhumby's Lisa Kinney on "The future of product innovation for retailers" 12 Sep 2011
Retail Customer Experience
The future holds good news for retailers both large and small: the product innovation game is changing. Tracking new product innovation from its development to eventual launch, there are now resources available that have the potential to change this entire process and evaluate its impact more precisely. Most retail executives and their manufacturer vendors would agree that until now there has been little emphasis or new solutions that help both parties achieve long-term innovation sustainability.
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dunnhumby and Macy's to share stage at NRF's Big Show in January 2012 9 Sep 2011
NRF's Retail's Big Show 2012
This coming January, dunnhumby will be sharing the stage with Macy’s at the National Retail Federation’s Big Show in New York. This will be the first time that dunnhumby and Macy’s will jointly share the details of Macy’s collaborative customer journey to an external audience. From dunnhumby, Stuart Aitken and Katherine Black will discuss My Macy’s and the program three years into the making. Joining Katherine and Stuart on-stage from Macy’s are Martine Reardon and Peter Sachse who will speak further on how customer insights powered by dunnhumby allow Macy’s to tailor strategies across platforms and communications.
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dunnhumbyUSA Partners with TRA to Accelerate Television Advertising Solution 23 Aug 2011
Reuters
dunnhumbyUSA and TRA, a leading media and market research company, today announced a partnership that leverages dunnhumbyUSA’s data, expertise, customer relationships and analytics to accelerate TRA’s leading solution linking TV viewership and shopper purchase behavior. As a result, consumer packaged goods (CPG) companies, advertising agencies and television networks will benefit from the industry’s most comprehensive solution for understanding and improving advertising effectiveness.
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Matt Keylock to keynote LEAD Marketing Conference in Chicago Sept. 21 17 Aug 2011
LEAD Marketing Conference
The LEAD conference, hosted by the Shopper Technology Institute, focuses on all aspects of loyalty, engagement, analytics, and digital marketing applications. Matt Keylock, SVP, New Business Development & Partnerships will deliver a keynote address on "Improving the Customer Connection Along the Path to Re-Purchase." Held September 19-21 in Chicago, the LEAD conference focuses on understanding and leveraging the many emerging technologies crucial to attracting and maintaining shoppers. It’s targeted to manufacturers and retailers from all channels of retailing: supermarkets, drug, dollar store, mass and discount, convenience stores, specialty stores, and department stores. Topics on the agenda include: shopper marketing, social media, interactive promotion strategies, location-based marketing, demand-signal repositories, and loyalty marketing.
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Stuart Aitken utilizes customer loyalty to grow dunnhumbyUSA 2 Aug 2011
Smart Business
Stuart Aitken, CEO of dunnhumbyUSA, discusses the company's unique business model with Smart Business. “We fundamentally believe that you have to focus on loyal shoppers to be successful. It sounds like a principle that most companies would adopt and adhere to. But what we’ve found is that very, very few do. You talk to companies and the vast majority of companies talk about bringing in new customers, new clients, etc. versus saying, ‘Who are my loyal customers, what’s my headroom with those customers and how do I reward those customers for being loyal to me, my retail organization and my brand?’ Whether you’re a (consumer packaged goods company) or a retailer, very few companies think about customers in that way. It’s a different philosophy and that’s what makes it successful.”
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Create customer engagement through relevant assortment 1 Jun 2011
Retail Customer Experience
Today's retailer must deliver a relevant and personalized shopping experience. A customer-first product assortment can often serve as the foundational element of that experience, driven largely by a deliberate and strategic collection of offerings. Moving away from the traditional assortment strategy: "We have something for everyone," today's strategy should tell a different story: "We understand what you need."
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dunnhumby Ltd. to Acquire Social Marketing Company BzzAgent 23 May 2011
Business Wire
dunnhumby Ltd., a global leader in building brand value for consumer goods and retail companies, today announced that it has reached an agreement to acquire Boston-based social marketing company BzzAgent, Inc. The acquisition is a marriage of one of the leaders in shopper marketing with a social marketing pioneer.
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dunnhumbyUSA Restructures Leadership 29 Mar 2011
Progressive Grocer
dunnhumbyUSA, a global vendor that leverages shopper data to build brand value for consumer goods and retail companies, has restructured its executive leadership in order to optimally position the company for future success.
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Matthew Keylock Joins RetailWire's BrainTrust Panel 28 Mar 2011
Retail Wire
Matthew Keylock, SVP, New Business Development and Partnerships at dunnhumbyUSA, has joined a prestigious list of experts on RetailWire's BrainTrust. The BrainTrust panel of experts volunteer to lend their point of view on trends and news within the retail space, also lending advice on programs and policies as needed. Users can subscribe to Matt Keylock's comments via his BrainTrust profile.
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The added value of good information 8 Mar 2011
Financial Times
Long before focus groups or marketing surveys or loyalty programmes, businesses knew their customers because they saw them face to face.
The corner shop owner knew who liked a particular brand of jam and kept it in stock for them. He knew when people tended to come in and kept his shop open to accommodate them.
Stuart Aitken, the chief executive of dunnhumbyUSA, a leading force in the growing field of data analytics, says he keeps this vision in mind as he uses the latest technology to provide companies with insights about their customers. “This is back to basics,” he says. “What we’re seeing is that businesses have driven out costs, they’ve got the scale in their operations, but they’ve forgotten who their customer is. What we do is allow businesses to reconnect with their customers, to become the corner store on a large scale.”
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Simon Hay becomess dunnhumby's new Chief Executive 1 Mar 2011
dunnhumby
Simon Hay today takes up his new role as Chief Executive of dunnhumby Ltd. He follows in the footsteps of the founders Edwina Dunn and Clive Humby, who step down from their respective roles as Chief Executive and Chairman. It marks the first change at the head of dunnhumby Ltd since it was founded in 1989, in which time it has grown from a two person company to one employing more than 1500 people working in 25 countries all over the world.
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At Metro, loyalty card data will help boost sales 23 Feb 2011
Canadian Grocer
Nearly a year after it launched its Metro & Moi loyalty card program in Quebec, Metro Inc. is starting to see results that are leading to sales at its stores, says the retailer’s president Eric La Flèche.
dunnhumby, the global customer loyalty firm that Metro hired to develop the Metro & Moi program, is starting to work through the data with the goal to increase sales from existing shoppers. dunnhumby is doing the same with data Metro collects from Air Miles cardholders in Ontario.
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dunnhumby weighs in on embracing digital touchpoints in-store 18 Feb 2011
eMarketer
Andrea Brown, Vice President, Media & Marketing discusses opportunities for increasing customer dialogue through digital touchpoints in-store in a study from eMarketer.
Traditionally, retailers and consumer products brands have relied mostly on offline media and promotion to deploy shopper marketing programs that help drive sales, secure customer loyalty and encourage trial of new products. However, as digital media and technology have grown more pervasive in consumers’ lives, they play an increasingly significant role in decision-making at each phase of the shopping process.
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Getting To Know Them: Who are your shoppers and what do they want? 27 Jan 2011
Progressive Grocer Store Brands
Retailers are relying more on technology to gather shopper data to help inform operations — particularly when it comes to uncovering unmet customer needs that could be satisfied with store brand products.But before retailers can leverage the data, they have to capture the data, which means they need to identify the types of data they need and the best ways to capture them. Adam Holyk, vice president, client solutions at Cincinnati-based dunnhumbyUSA, says some retailers use points-based loyalty programs where customers can add up points for special incentives, while other retailers use instant-discount programs.
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Increasing retail ROI through collaborative communication 18 Jan 2011
Retail Customer Experience
Mark Wilmot, senior vice president, head of communications and media at dunnhumbyUSA, discusses how effective communications can deliver a tremendous benefit to a company's bottom line and a customer's brand experience.
A key piece of a continuous communications strategy is collaboration between manufactures and retailers. Collaborating around the customer on the vital issue of communications is the way to ensure that everyone's needs are met – the manufacturers, the retailers and — most importantly — the customers.
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Accenture, comScore, and dunnhumbyUSA Announce Initiation of Breakthrough Study to Help Improve the Value of CPG Brand Websites 10 Jan 2011
Wall Street Journal
Accenture (NYSE: ACN), comScore, Inc. (Nasdaq: SCOR), and dunnhumbyUSA today announced a groundbreaking initiative to help consumer packaged goods (CPG) marketers better understand the link between consumers' usage of brand websites and their in-store brand buying behavior. The results of the study will help CPG brand managers understand how to increase the value from their digital marketing expenditures. The research is being conducted with the endorsement of the Grocery Manufacturers Association (GMA) and the Food Marketing Institute (FMI), with the results to be presented in Spring 2011.
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The Food Marketing Institute and the Grocery Manufacturers Association Endorse Brand Website Study 6 Jan 2011
Supermarket News
The Food Marketing Institute and the Grocery Manufacturers Association, on Wednesday announced their support for a research study on how consumers use brand websites and how the use of these websites impacts shoppers’ in-store buying behavior.
Accenture, comScore and dunnhumbyUSA will conduct the study to help CPG marketers increase the value of their digital marketing expenditures. The results of the study will be available this spring.
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Ruby Tuesday hires dunnhumbyUSA 5 Jan 2011
Business Courier
dunnhumbyUSA signed a three-year partnership with Ruby Tuesday Inc.
The Cincinnati-based consumer insight company will incorporate continually updated information about customer behavior and preferences into day-to-day decision making at Ruby Tuesday’s restaurants across the country.
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How dunnhumbyUSA supports charities and organizations that define their community 4 Jan 2011
Smart Business
Stuart Aitken and his family often lead the way and actively participate in events, such as the American Cancer Society’s Relay for Life walk. It’s through this kind of leadership that dunnhumbyUSA, a relevance marketing company, decided to create the Helping Hands program in 2006. Formed with a mission to organize and support activities for dunnhumby employees and family members to make a difference in their local community, the program is not just restricted to Cincinnati. Employees in regional offices in Minneapolis, Chicago, Atlanta and New York actively participate in national and local activities, as well.
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dunnhumbyUSA provides gifts for families affected by domestic violence 20 Dec 2010
Cincinnati Enquirer
dunnhumbyUSA employees gather next to their Holiday Giving Tree, a tree decorated with requests from seven families from Women Helping Women’s Rape Crisis and Abuse Center of Hamilton County. For the last three years, dunnhumbyUSA employees have provided basic necessities like coats, clothing, toys or baby cribs and Kroger gift cards to women and families affected by sexual assault or domestic violence. This effort is an integral part of dunnhumbyUSA’s company-wide Helping Hands program.
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Loyalty program starts to pay off for grocer Metro 24 Nov 2010
Montreal Gazette
Metro is exceeding expectations with the customer-loyalty program it launched with joint-venture partner Dunnhumby Canada across Quebec in September. More than 800,000 customers have signed up for a Metro et Moi card offering them discounts and promotions.
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Kroger CEO Takes to the Checkout to Go Beyond Data, learns customer behavior up close 10 Nov 2010
ABC News
Dillon tells Wall Street analysts that the nation's largest traditional grocery chain has sophisticated consumer data none of its competitors can match. But he still frequently does "shopalongs" such as this one, visits consumers in their homes and peeks into their cupboards, shops stores alone and incognito, and drops in on employees unannounced. Most other top Kroger executives do, too.
"The data only tells you so much," Dillon said, whose company has a shopper data-mining and marketing joint venture with Dunnhumby, a marketing company based in London. "Dunnhumby tells me what to look for and I go in and see."
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Kroger's joint venture with London company expands to new industries 10 Nov 2010
BusinessWeek
The shopper-analyzing joint venture of a British company and the Kroger Co. grocery chain has expanded into new retail arenas, while being replicated in other countries around the globe.
Since beginning in Cincinnati six years ago, dunnhumbyUSA has gone beyond gathering and mining Kroger loyalty card and survey information to provide consulting for retail clients including The Home Depot Corp. home improvement chain, Macy's Inc. department stores, electronics retailer Best Buy Inc., Panera Bread cafes, and car parts chain AutoZone Inc. It also provides information for some 150 consumer products clients, including Procter & Gamble Co. and Campbell Soup Co.
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Dunnhumby's Edwina Dunn in Cincy this week 5 Nov 2010
Business Courier
Dunnhumby Ltd. co-founder Edwina Dunn is making at least one more trip to Cincinnati and Dunnhumby USA before stepping down as CEO on March 1.
Dunn, who founded the company with husband Clive Humby in 1989, is the featured speaker at the Greater Cincinnati Network of Executive Women’s networking event on Wednesday Nov. 3. She will share insights gained from creating a global business and accomplishing personal and business goals.
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Pay More Attention to Existing Loyal Customers 1 Nov 2010
CPGMatters
CPG companies and retailers can build more long-term business by focusing on existing loyal customers rather than by spending big on broad-based promotions, said Milen Mahadevan, senior vice president, client solutions, dunnhumbyUSA.
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Edwina Dunn to address sold-out crowd of CPG and retail industry leaders in Cincinnati 20 Oct 2010
Network of Executive Women
The Greater Cincinnati Network of Executive Women (NEW) will hold its sixth semi-annual Networking Event on Wednesday, November 3, 2010 at the Hyatt Regency Cincinnati. As its special guest traveling to Cincinnati from the UK, Ms. Edwina Dunn, CEO and co-founder of the UK based dunnhumby Ltd., will share her insights and life lessons on creating a global business and accomplishing personal and professional goals.
Over 600 women and men leaders in consumer goods, the retail industry and academia are expected to attend the event.
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Creative Cities: Cincinnati as a Consumer Marketing Hub 12 Oct 2010
Cincinnati USA Regional Chamber
Join Stuart Aitken, CEO of dunnhumbyUSA, as he weighs in on what it means for Cincinnati to be designated as “Ohio’s Consumer Marketing Hub” and the opportunities it can provide for organizations and industries in Greater Cincinnati.
Mr. Aitken will be a featured speaker for CincyChat's "Creative Cities: Cincinnati as a Consumer Marketing Hub" on October 12, 2010 held at dunnhumbyUSA in Downtown Cincinnati.
CincyChat is a luncheon series for young professionals hosted by the Cincinnati USA Regional Chamber. Each series features key business and community leaders that share both personal and professional stories. Informal, interactive dialogues offer networking opportunities for young professionals with prominent guest speakers as well as with each other.
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dunnhumbyUSA Announces Executive Promotions 3 Oct 2010
Progressive Grocer
dunnhumbyUSA has announced the following executive promotions: Milen Mahadevan, senior VP, client solutions; Katherine Black, senior VP, client solutions; Kevin Logeman, VP, global human resources operations; Joe Conte, VP, communications and media; and Mark Schmid, VP, client insights.
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What Do Canadians Know About Loyalty? 6 Aug 2010
Marketing Daily
More than any other country, Canada's customer loyalty programs have proven to be effective, reporting the highest participation rates in the world. Adam Holyk, Vice President, Client Solutions, discusses the factors that have contributed to this success and the implications for the rest of the world.
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A Shopper Focus: dunnhumbyUSA helps Kroger better understand their customers 5 Aug 2010
Progressive Grocer Store Brands
Kroger might be working through some overall operating challenges, but the retailer still stands head and shoulders above competitors when it comes to own-brand strategy and execution. Through its joint venture with London-based dunnhumby (dunnhumbyUSA) Kroger crunches customer loyalty card data to better understand its customers and identify opportunities to enhance their shopping experience in its stores. The retailer is able to target promotions based on individual shopper preferences — to a level that’s far above what most other retailers are able to do today.
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Seven Requirements for Becoming Customer-Centric 28 Jul 2010
Retail Customer Experience
Although many retailers are trying to embed a customer orientation into their organization’s decision-making and culture, most are struggling to make real progress. dunnhumby’s global experience in helping to transform large, complex organizations has helped define the seven requirements for customer-centric transformation. Executive Vice President, Matt Nitzberg describes the success factors for transforming a company into a high-performing, customer-driven organization.
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Aitken named dunnhumbyUSA CEO 7 Jul 2010
Business Courier of Cincinnati
dunnhumbyUSA has named Stuart Aitken as its Chief Executive Officer. Aitken, hired in August 2009 as Chief Operating Officer just as dunnhumbyUSA christened its new 150,000 square foot Cincinnati headquarters, assumed management of dunnhumbyUSA from then CEO Simon Hay, who relocated to London to assume broader responsibilities with the company’s London-based operations.
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Retail's common language 15 Apr 2010
Marketing Week
Clive Humby, co-founder of dunnhumby looks at the language of customer data and how it affects not only the store, but relationships between businesses.
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Re-thinking Customer Loyalty 30 Mar 2010
Business and Finance
Staying relevant to customers is one of the biggest challenges companies have today. The definition of customer loyalty needs to be radically re-thought, writes dunnhumby Ireland's Etain Seymour.
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the truth of behaviour 18 Mar 2010
Marketing Week
In the third instalment of a series of retail marketing articles, Clive Humby, co-founder of dunnhumby, discusses how retail businesses should link up behavioural data and customer attitudes.
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Sunday Times Best Companies to Work For 8 Mar 2010
The Sunday Times
dunnhumby is placed 57th in the Sunday Times Best Company to Work For Top 100 rankings:
Rewards are the name of the game at Dunnhumby, the company behind the Tesco Clubcard. The London-based firm gives staff a generous pay and benefits package, a raft of development opportunities and a sense of pride and excitement about their work
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International differences 3 Mar 2010
Marketing Week
In the second of a series of articles, Clive Humby, co-founder of dunnhumby, talks about overcoming international differences in retail marketing.
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dunnhumby acquires KSS Retail 6 Jan 2010
Supermarket News
International marketing consultancy dunnhumby, known for partnering with — and enhancing the loyalty marketing programs used by — Tesco and Kroger, announced that it has acquired price optimization provider KSS Retail.
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Tesco at the top of its game 14 Dec 2009
London Evening Standard
A new book by Martin Hayward (Any Colour You Like, As Long As It's Any Colour You Like) of Dunnhumby, the company that brought the ground-breaking scheme to Tesco in 1994, sheds light on the card's brilliance. Take Tesco's World Foods range. Examining sales data from its cardholders in a town with a high proportion of ethnic minorities showed that shoppers were buying large sacks of rice, canisters of oil and loose bunches of herbs. The result was World Foods.
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Loyalty cards: The two-way street of loyalty 11 Dec 2009
Retail Week
A month ago Asda chief operating officer Andy Clarke caused a stir in Retail Week by saying there was no place for loyalty cards in retail. Here, in an extract from his new book, Martin Hayward of Dunnhumby, the company behind Tesco’s successful Clubcard, explains why he believes customer insight programmes are vital.
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Metro forms Joint-Venture with dunnhumby 19 Nov 2009
Supermarket News
Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies.
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Budget shift towards buying habits 1 Jul 2009
The Sydney Morning Herald
The company behind the world's most successful loyalty card scheme, Tesco's Clubcard, is predicting that within a decade half the global marketing budgets will be spent on ads directed at individuals based on their purchasing habits
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dunnhumbyUSA begins downtown HQ project 9 Mar 2009
Cincinnati Business Journal
dunnhumbyUSA CEO Simon Hay jumped into a backhoe on Monday morning and started tearing down a city maintenance building on John Street. The duties were part of a "construction commencement" ceremony at the company's future headquarters site at West Third Street and Central Avenue downtown.
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Clubcard "brains" ready for the recession 5 Feb 2009
Real Business
Edwina Dunn is the woman you need to speak to if you want to get to know your customers better. She and husband Clive Humby started dunnhumby in 1989, a customer relationship specialist that helped Tesco develop its Clubcard.
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Britain's top 100 Entrepreneurs 2009: Recession Resisters 1 Jan 2009
Management Today
When the going gets tough, the tough get going. Here's our pick of the entrepreneurs most likely to do well as the economic climate worsens =21. EDWINA DUNN & CLIVE HUMBY - DUNNHUMBY Most people have never heard of Edwina Dunn, but if you shop at Tesco she has heard of you.
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Data Gives Kroger An Edge 14 Oct 2008
Supermarket News
Among the keys to Kroger Co.'s success has been its expertise at data analytics. The company formed a joint venture with British data-analysis firm dunnhumby in 2003, called dunnhumbyUSA, which uses Kroger's loyalty-card data to help Kroger segment its stores to meet the needs of various.
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Getting Inside the Customer's Mind 11 Sep 2008
Business Week
Recession-hit retailers are turning to dunnhumby, a master at divining the behavior of shoppers by Burt Helm Jack Black Like most U.S. retailers, Macy's (M) is battling recessionary forces.
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dunnhumby to check out Macy's 14 Aug 2008
Daily Telegraph
dunnhumby, the consumer insight company majority-owned by Tesco, has signed a deal with Macy's, the large US retailer, to analyse its sales data with a view to increasing turnover and customer loyalty at the department store chain.
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Macy's to develop customer segmentation models 13 Aug 2008
DMNews.com
Macy's Inc. has signed an agreement with consumer insight firm dunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth.
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dunnhumby forms global manufacturing practice 11 Aug 2008
Cincinnati Business Journal
Branding firm dunnhumby will take its manufacturing practice global, allowing it to expand its footprint, the company said Monday. The practice, which will include manufacturing clients in existing markets, is expected to have more than $175 million in revenues this year, according to a news release.
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dunnhumbyUSA Establishes Chicago Office 7 Jul 2008
PR Newswire
Cincinnati-based Company Continues Expansion Plan; Grows Atlanta Office CINCINNATI,dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, has established a Chicago presence to better serve and expand business with existing...
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Retailers must adapt to weak economy 17 Jun 2008
Reuters US News
NEW YORK (Reuters) - Retailers have to adapt to the weakening economy to attract consumers who are struggling with soaring costs for food and fuel, consultants with dunnhumby said on Tuesday.
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dunnhumby prospers abroad 16 Jun 2008
Telegraph
Profits at dunnhumby, the marketing firm behind Tesco's Clubcard, trebled last year as the group expanded overseas, developing loyalty schemes for the French retail group Casino and US supermarket chain Kroger.
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dunnhumby has heaven in a hand basket 5 Jun 2008
Irish Independent
If knowledge is power then dunnhumby founder Clive Humby is a very powerful man indeed. Every year, the Londoner's data mining firm peers into a mind-boggling 100 million shopping baskets.
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Best Buy plans its global strategy 12 May 2008
Financial Times
Brad Anderson, the 58-year-old chief executive of Best Buy, says the leading US consumer electronics retailer has been "extraordinarily concerned" about the risks of rapid international expansion.
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Tesco extends Clubcard around the world 12 Apr 2008
The Sunday Times
Tesco is to monitor and record the shopping habits of more than 60 million customers around the world in an unprecedented deal with the "Big Brother" company behind its Clubcard loyalty card scheme.
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Misplacing loyalty 20 Mar 2008
Marketing Week
Turning an occasional shopper into a regular customer is one of the toughest battles in consumer marketing. Outside an elite of favoured brands, fierce competition makes it a struggle to keep customers coming back for more.
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The information superhighway 7 Feb 2008
Marketing Week
When a scarce resource suddenly becomes plentiful, the repercussions can be enormous. Take, for example, the over-supply of cheap-and-easy calories in modern consumer economies and how this phenomenon is, quite literally, changing the shape of wealthy nations' citizens.
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Kroger's secret weapon 27 Nov 2007
CNN Money
dunnhumbyUSA's Simon Hay is seeking to duplicate his firm's success in the U.K. Kroger has taken a page from the book of the U.K.'s largest retailer, and now micro-targets its customers.
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dunnhumbyUSA Reports Rapid Growth 5 Nov 2007
PR Newswire
Company Experiencing 40% Growth Rate & 50% Increase In Office Space At 3rd St. Headquarters CINCINNATI. dunnhumbyUSA, an international leader in customer-centric marketing for leading consumer packaged goods and retail companies, celebrates its fourth year, the Company is...
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Courier names "Fast 55" companies 18 Oct 2007
Cincinnati Business Journal
The fastest-growing companies in the Tri-State will be honored by the Business Courier and presenting sponsor Ulmer & Berne LLP, at a December luncheon.
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Consumer detectives 13 Aug 2007
Cincinnati Business Journal
dunnhumbyUSA knows that people are a series of contradictions. A person might fill a grocery cart with fresh foods and organics but grab a donut and a 500-calorie latte on his way out of the store.
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Tesco Resuscitates Instore TV 8 Aug 2007
World Advertising Research Center
Tesco, the UK's dominant supermarket brand, has enjoyed significantly less success with its instore TV programme than it has with showing a clean pair of heels to Wal-Mart and other rivals.
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100 dunnhumby 14 Mar 2007
Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
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Sunday Times Best Companies to Work For: dunnhumby 11 Mar 2007
The Sunday Times
dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme.
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dunnhumby profits soar on Clubcard 4 Jan 2007
Telegraph - Money
dunnhumby, the marketing firm behind Tesco's Clubcard, saw profits and sales grow by more than 50pc last year. The company, founded by husband and wife team Clive Humby and Edwina Dunn, saw turnover rise 53pc to £61.
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' Greater Cincinnati's Best Places to Work' dunnhumby named 10 Nov 2006
Cincinnati Business Journal
Four companies were named Thursday, from 16 finalists and more than 130 nominated companies, as Greater Cincinnati's best places to work. Receiving their awards before a luncheon audience of nearly 500 at the Northern Kentucky Convention Center were the Castleton Group, Cincinnati Airport Marriott,...
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dunnhumby news stories
dunnhumby welcomes its fourth cohort of graduates 13 Jun 2011
dunnhumbyUSA ranks No. 1 among mid-sized companies in Greater Cincinnati 28 Jun 2010
dunnhumby welcomes its third cohort of graduates 15 Jun 2010
dunnhumby acquires KSS Retail 4 Jan 2010
dunnhumbyUSA's headquarters moving 7 Aug 2009
Putting the Shopper in your Shopper Marketing Strategy 17 Jun 2009
dunnhumby India welcomes the 2009 graduates!! 15 Jun 2009
IIIT-Hyderabad students vote dunnhumby India among Top 20 most preferred graduate employers 27 Oct 2008
dunnhumby launches global manufacturer practice to drive clients' growth 11 Aug 2008
Simon Hay CEO talk to Biz Radio Network 29 Nov 2007
dunnhumbyusa hires Rider, Spreen, Statzer, and Mckelley for Cincinnati office 14 Sep 2007
dunnhumbyusa hires Beck, Kollner, Kennedy, and Zink for Cincinnati office 31 Aug 2007
Not so much cigarettes and alcohol more a case of soft drinks and mags 16 Feb 2006
Governor of Ohio visits dunnhumby UK office 24 Oct 2005
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