what we do

a history of success

in the news

For further information about dunnhumby, please contact:

Ann M. Keeling

t: 513.381.3248
f: 513.381.3249

Cristofoli-Keeling, Inc.
700 W. Pete Rose Way - 5B
Cincinnati
OH 45203

latest news

in the press

the truth of behaviour 18 Mar 2010 Marketing Week

In the third instalment of a series of retail marketing articles, Clive Humby, co-founder of dunnhumby, discusses how retail businesses should link up behavioural data and customer attitudes. see full story

Sunday Times Best Companies to Work For 8 Mar 2010 The Sunday Times

dunnhumby is placed 57th in the Sunday Times Best Company to Work For Top 100 rankings: Rewards are the name of the game at Dunnhumby, the company behind the Tesco Clubcard. The London-based firm gives staff a generous pay and benefits package, a raft of development opportunities and a sense of pride and excitement about their work see full story

International differences 3 Mar 2010 Marketing Week

In the second of a series of articles, Clive Humby, co-founder of dunnhumby, talks about overcoming international differences in retail marketing. see full story

Growth from existing customers 17 Feb 2010 Marketing Week

In the first of a series of articles, Clive Humby, co-founder of dunnhumby, talks about developing growth from existing customers. see full story

dunnhumby acquires KSS Retail 6 Jan 2010 Supermarket News

International marketing consultancy dunnhumby, known for partnering with — and enhancing the loyalty marketing programs used by — Tesco and Kroger, announced that it has acquired price optimization provider KSS Retail. see full story

Tesco Clubcard company dunnhumby buys KSS Retail 6 Jan 2010 Telegraph

dunnhumby, the market research company that is majority-owned by Tesco, the UK supermarket, has bought KSS Retail, a US price-modelling company, for an undisclosed sum. see full story

Tesco at the top of its game 14 Dec 2009 London Evening Standard

A new book by Martin Hayward (Any Colour You Like, As Long As It's Any Colour You Like) of Dunnhumby, the company that brought the ground-breaking scheme to Tesco in 1994, sheds light on the card's brilliance. Take Tesco's World Foods range. Examining sales data from its cardholders in a town with a high proportion of ethnic minorities showed that shoppers were buying large sacks of rice, canisters of oil and loose bunches of herbs. The result was World Foods. see full story

Loyalty cards: The two-way street of loyalty 11 Dec 2009 Retail Week

A month ago Asda chief operating officer Andy Clarke caused a stir in Retail Week by saying there was no place for loyalty cards in retail. Here, in an extract from his new book, Martin Hayward of Dunnhumby, the company behind Tesco’s successful Clubcard, explains why he believes customer insight programmes are vital. see full story

dunnhumby: A lifetime of loyalty? 20 Nov 2009 Retail Week

Loyalty scheme operator Dunnhumby continues to innovate to provide Tesco and suppliers with the customer insight they need to make business-critical decisions. see full story

Metro forms Joint-Venture with dunnhumby 19 Nov 2009 Supermarket News

Canadian retailer Metro here said yesterday it has formed a joint venture with Dunnhumby, the United Kingdom-based marketing organization, to improve consumer loyalty through development and implementation of more customer-centric strategies. see full story

dunnhumbyUSA named Best Place to Work for the third year in a row 12 Nov 2009 Business Courier of Cincinnati

dunnhumbyUSA, a category winner in 2007, 2008 and this year. In head-to-head competition in what we call our “Hall of Fame” category for companies that have won their category for three years... see full story

Every little bit of data helps Tesco rule retail 4 Oct 2009 Sunday Times

Over the next seven days, 20 million people in the UK will visit a Tesco store. see full story

DunnhumbyUSA COO takes over Cincinnati's fast-growing firm 25 Sep 2009 Business Courier of Cincinnati

DunnhumbyUSA’s Stuart Aitken said he has big shoes to fill as he succeeds longtime CEO Simon Hay, just as the fast-growing market research firm settles into its new downtown headquarters. see full story

dunnhumby's data looks good as profits rise 71pc 15 Sep 2009 The Telegraph

dunnhumby, the data-crunching company behind Tesco's Clubcard, saw profits rise 71pc last year as it expanded across the globe. see full story

Collaboration + co-operation = compliance 20 Jul 2009 Marketing Week

Just as you wouldn’t rearrange the furniture in a friend’s house, brands and retailers must work together to ensure in-store displays meet the demands of both parties. see full story

Michael Whelan named as finalist in CFO of the Year 16 Jul 2009 Business Courier

Michael Whelan of dunnhumbyUSA has been shortlisted as one of the finalists in the Business Courier’s annual “CFO of the Year” awards program. see full story

You can put a price on loyalty 1 Jul 2009 The Daily Telegraph

It's the passport to being able to keep in touch with your customers in a very relevant way. see full story

Simon Hay is named Entrepreneur of the Year! 1 Jul 2009 Columbus Business First

Ernst & Young honored Simon Hay, CEO of dunnhumbyUSA, for winning in the Services category see full story

Kroger feasts amid a supermarket famine 1 Jul 2009 Los Angeles Times

As Wal-Mart, Costco and other big discounters eat into other chains' sales, the parent of Ralphs and Food 4 Less sees gains. see full story

Budget shift towards buying habits 1 Jul 2009 The Sydney Morning Herald

The company behind the world's most successful loyalty card scheme, Tesco's Clubcard, is predicting that within a decade half the global marketing budgets will be spent on ads directed at individuals based on their purchasing habits see full story

Ernst & Young names Entrepreneur of the Year finalists 13 May 2009 Business Courier

Simon Hay named as a finalist in Ernst & Young's Entrepreneur of the Year awards for Cincinnati area see full story

Tesco unveils plan for next generation of loyalty card 22 Apr 2009 Marketing Week

Supermarket giant Tesco intends to create a next-generation loyalty scheme as a powerful weapon in its fight to prevent rivals eroding its market share. see full story

Sunday Times Names dunnhumby One of the Best Companies to Work For 11 Mar 2009 Times Online

dunnhumby has been placed 38th in the Sunday Times Best Companies to Work For listing see full story

dunnhumbyUSA begins downtown HQ project 9 Mar 2009 Cincinnati Business Journal

dunnhumbyUSA CEO Simon Hay jumped into a backhoe on Monday morning and started tearing down a city maintenance building on John Street. The duties were part of a "construction commencement" ceremony at the company's future headquarters site at West Third Street and Central Avenue downtown. see full story

dunnhumby unveils new Tesco shopper panel 6 Mar 2009 Research Live

Shopper Thoughts panel to marry attitudinal data with Clubcard purchase... see full story

Clubcard "brains" ready for the recession 5 Feb 2009 Real Business

Edwina Dunn is the woman you need to speak to if you want to get to know your customers better. She and husband Clive Humby started dunnhumby in 1989, a customer relationship specialist that helped Tesco develop its Clubcard. see full story

Kroger Really Knows About Its Customers' Buying Habits with dunnhumbyUSA 6 Jan 2009 The Ledger

Kroger uses loyalty data to target specific coupons to customers. see full story

Britain's top 100 Entrepreneurs 2009: Recession Resisters 1 Jan 2009 Management Today

When the going gets tough, the tough get going. Here's our pick of the entrepreneurs most likely to do well as the economic climate worsens =21. EDWINA DUNN & CLIVE HUMBY - DUNNHUMBY Most people have never heard of Edwina Dunn, but if you shop at Tesco she has heard of you. see full story

Best Places to Work names 12 winners 6 Nov 2008 Kansas City Business Journal

The Business Courier's 2008 Best Places to Work awards program named 12 winners from among 28 finalists Thursday at the Northern Kentucky Convention Center. see full story

Courier announces Fast 55 finalists 16 Oct 2008 Cincinnati Business Journal

The Business Courier on Thursday announced the 55 fastest-growing companies in Cincinnati, the most recent honorees in its annual Fast 55 awards program. see full story

Data Gives Kroger An Edge 14 Oct 2008 Supermarket News

Among the keys to Kroger Co.'s success has been its expertise at data analytics. The company formed a joint venture with British data-analysis firm dunnhumby in 2003, called dunnhumbyUSA, which uses Kroger's loyalty-card data to help Kroger segment its stores to meet the needs of various. see full story

dunnhumbyUSA named as Best Places to Work finalist 17 Sep 2008 Cincinnati Business Courier

Twenty-eight Tri-State companies that are tops in employee satisfaction are finalists in the 2008 Best Places to Work program, sponsored by the Business Courier. see full story

Getting Inside the Customer's Mind 11 Sep 2008 Business Week

Recession-hit retailers are turning to dunnhumby, a master at divining the behavior of shoppers by Burt Helm Jack Black Like most U.S. retailers, Macy's (M) is battling recessionary forces. see full story

dunnhumby to check out Macy's 14 Aug 2008 Daily Telegraph

dunnhumby, the consumer insight company majority-owned by Tesco, has signed a deal with Macy's, the large US retailer, to analyse its sales data with a view to increasing turnover and customer loyalty at the department store chain. see full story

Macy's to develop customer segmentation models 13 Aug 2008 DMNews.com

Macy's Inc. has signed an agreement with consumer insight firm dunnhumbyUSA to analyze Macy's customer sales data, develop customer segmentation models and work with Macy's to apply the learnings to accelerate future sales growth. see full story

Macy's forges exclusive agreement with dunnhumbyUSA 13 Aug 2008 Cincinnati Business Courier

Macy's Inc. said it has entered into a multi-year agreement with dunnhumbyUSA, the consumer research firm, under which Macy's will be dunnhumbyUSA's exclusive client in the department store category. see full story

dunnhumby forms global manufacturing practice 11 Aug 2008 Cincinnati Business Journal

Branding firm dunnhumby will take its manufacturing practice global, allowing it to expand its footprint, the company said Monday. The practice, which will include manufacturing clients in existing markets, is expected to have more than $175 million in revenues this year, according to a news release. see full story

dunnhumbyUSA Establishes Chicago Office 7 Jul 2008 PR Newswire

Cincinnati-based Company Continues Expansion Plan; Grows Atlanta Office CINCINNATI,dunnhumbyUSA, an international leader in building sales and brand value for consumer goods and retail companies, has established a Chicago presence to better serve and expand business with existing... see full story

dunnhumbyUSA looks for new Cincinnati headquarters 27 Jun 2008 Cincinnati Business Courier

Bursting at the seams of its Third Street headquarters, dunnhumbyUSA is on a search for a facility that could accommodate as many as 600 employees. see full story

Retailers must adapt to weak economy 17 Jun 2008 Reuters US News

NEW YORK (Reuters) - Retailers have to adapt to the weakening economy to attract consumers who are struggling with soaring costs for food and fuel, consultants with dunnhumby said on Tuesday. see full story

dunnhumby prospers abroad 16 Jun 2008 Telegraph

Profits at dunnhumby, the marketing firm behind Tesco's Clubcard, trebled last year as the group expanded overseas, developing loyalty schemes for the French retail group Casino and US supermarket chain Kroger. see full story

dunnhumby has heaven in a hand basket 5 Jun 2008 Irish Independent

If knowledge is power then dunnhumby founder Clive Humby is a very powerful man indeed. Every year, the Londoner's data mining firm peers into a mind-boggling 100 million shopping baskets. see full story

Best Buy plans its global strategy 12 May 2008 Financial Times

Brad Anderson, the 58-year-old chief executive of Best Buy, says the leading US consumer electronics retailer has been "extraordinarily concerned" about the risks of rapid international expansion. see full story

Tesco extends Clubcard around the world 12 Apr 2008 The Sunday Times

Tesco is to monitor and record the shopping habits of more than 60 million customers around the world in an unprecedented deal with the "Big Brother" company behind its Clubcard loyalty card scheme. see full story

Misplacing loyalty 20 Mar 2008 Marketing Week

Turning an occasional shopper into a regular customer is one of the toughest battles in consumer marketing. Outside an elite of favoured brands, fierce competition makes it a struggle to keep customers coming back for more. see full story

Sunday Times Best Companies to Work For: dunnhumby 9 Mar 2008 The Sunday Times

With a "treat yourself" staff allowance of £315 per year to spend on indulgences such as hotel rooms or massages, it's clear that every little helps add value to the employee experience at marketing firm dunnhumby. see full story

The information superhighway 7 Feb 2008 Marketing Week

When a scarce resource suddenly becomes plentiful, the repercussions can be enormous. Take, for example, the over-supply of cheap-and-easy calories in modern consumer economies and how this phenomenon is, quite literally, changing the shape of wealthy nations' citizens. see full story

How not to annoy your customers 3 Jan 2008 Economist

Is in-store television an effective advertising tool? Perhaps, if done... see full story

dunnhumbyUSA Are Decoding Needs and Wants of Shoppers 24 Dec 2007 Wall Street Journal Template

Britain's largest retailer, Tesco PLC, opened its first stores in the U.S. last month, but Americans have already gotten a taste of the Tesco shopping experience without realizing it in an unlikely place: Kroger Co. see full story

Kroger's secret weapon 27 Nov 2007 CNN Money

dunnhumbyUSA's Simon Hay is seeking to duplicate his firm's success in the U.K. Kroger has taken a page from the book of the U.K.'s largest retailer, and now micro-targets its customers. see full story

dunnhumbyUSA Reports Rapid Growth 5 Nov 2007 PR Newswire

Company Experiencing 40% Growth Rate & 50% Increase In Office Space At 3rd St. Headquarters CINCINNATI. dunnhumbyUSA, an international leader in customer-centric marketing for leading consumer packaged goods and retail companies, celebrates its fourth year, the Company is... see full story

Courier names "Fast 55" companies 18 Oct 2007 Cincinnati Business Journal

The fastest-growing companies in the Tri-State will be honored by the Business Courier and presenting sponsor Ulmer & Berne LLP, at a December luncheon. see full story

dunnhumby wields Clubcard data for marketing optimisation 16 Oct 2007 Research Live

Agency to use 13 million customer records to track sales impact of ad... see full story

Business by numbers 13 Sep 2007 Economist

Consumers and companies increasingly depend on a hidden mathematical... see full story

Consumer detectives 13 Aug 2007 Cincinnati Business Journal

dunnhumbyUSA knows that people are a series of contradictions. A person might fill a grocery cart with fresh foods and organics but grab a donut and a 500-calorie latte on his way out of the store. see full story

Tesco Resuscitates Instore TV 8 Aug 2007 World Advertising Research Center

Tesco, the UK's dominant supermarket brand, has enjoyed significantly less success with its instore TV programme than it has with showing a clean pair of heels to Wal-Mart and other rivals. see full story

Mars man swaps ice cream for insight 3 Jul 2007 Research Live

Liam McNamara appointed head of dunnhumby's shopping experience... see full story

100 dunnhumby 14 Mar 2007 Sunday Times

dunnhumby may not carry the same brand name recognition as Tesco, but the marketing firm is credited with catapulting the supermarket giant from being merely hugely successful to stratospherically so, thanks to its work on the Tesco Clubcard loyalty scheme. see full story

Sunday Times Best Companies to Work For: dunnhumby 11 Mar 2007 The Sunday Times

dunnhumby profits soar on Clubcard 4 Jan 2007 Telegraph - Money

dunnhumby, the marketing firm behind Tesco's Clubcard, saw profits and sales grow by more than 50pc last year. The company, founded by husband and wife team Clive Humby and Edwina Dunn, saw turnover rise 53pc to Â£61. see full story

' Greater Cincinnati's Best Places to Work' dunnhumby named 10 Nov 2006 Cincinnati Business Journal

Four companies were named Thursday, from 16 finalists and more than 130 nominated companies, as Greater Cincinnati's best places to work. Receiving their awards before a luncheon audience of nearly 500 at the Northern Kentucky Convention Center were the Castleton Group, Cincinnati Airport Marriott,... see full story