Kroger

Kroger is one of the largest grocery retailers in the U.S.

Some 40% of households have a Kroger loyalty card, creating one of the largest retail customer databases in America.

In 2002 we were asked by Kroger to help them gain greater insight into their customers’ shopping behaviors.

We were able to increase the relevance of the shopping experience, from the design and layout of the stores to pricing strategies and optimization.

Communications are planned and executed with a focus on the customer so we engage different customers through the most appropriate channels.

At the heart of our company know-how is the ability to read into customer lifestyles by looking at shopping habits. We build a profile of every customer and target groups with offers designed to appeal to their lifestyle and preferences.

We also work with many of Kroger’s top consumer packaged goods suppliers, creating a more collaborative partnership by placing the customer at the center of the decision-making process.