Our Retail team has worked in partnership with Kroger since 2002. We put genius into making sure Kroger gets to know and treat their essential customers better than anyone else. This has a dramatic impact on their performance because we:
- drive sales through more focused, effective marketing - not just customer mailings, but in-store advertising, assortment, pricing and promotion
- save money - less marketing spend wasted on people who are not likely to respond to those offers
- identify trends and opportunities to increase ‘share of wallet’
Our customer insight also improves decisions about product range, availability, space planning and new product innovations.
We also use our know-how to improve performance in a growing number of business units within Kroger.
Our Manufacturer Practice works with a prestigious list of companies across many verticals.
We have access to the shopping behavior of 60 million households. This helps manufacturers to understand the purchase decisions and habits of customers better than anyone else.
Our clients put the customer at the heart of their decision-making and grow their brand value in the short-term and long-term.
We use a combination of proprietary data, analytical approaches and industry expertise to reveal a new understanding of consumers.
This leads many clients to change their approach to the marketplace, and reviewing their strategy for new product development, media and marketing measurement, brand health improvement, trend assessment and targeted marketing.
Our Consumer Markets team builds on our know-how in analyzing customer data and applies it in non-grocery retail, financial services and telecoms companies.
We improve the performance of marketing and merchandising activities by helping companies better understand their customers.
We help companies to move from un-targeted mass customer communications to more targeted, relevant, one-to-one communications.
Our customer insight also improves decisions about product range, availability, pricing and promotions.