The Value of Customer-First Pricing

The Value of Customer-First Pricing

23 October 2015

Howard Langer has spent his career advancing the field of retail pricing. He’s had plenty of time to evaluate the various techniques available to retailers and has developed a deep understanding of which methods create real value. In this episode of the Customer Science Podcast, Howard describes how a customer-centric methodology to pricing and promotion can help retailers create a sustainable advantage.

 

 

 

Managing Director at dunnhumby Price and Promotion

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