Webinar: Getting Started with Customer Journey Attribution

Webinar: Getting Started with Customer Journey Attribution

23 January 2017

2017 is here — don't let your resolution to finally sort out your attribution model pass you by. 

By now, marketers know that attribution based only on the last-click can lead to poor distribution of budget across channels and partners. Unfortunately, getting started with more advanced models can be daunting. 

Join our webinar on Wednesday, Feb 8th at 4:00PM CET or Thursday, Feb 9th at 10:00PM CET to learn how you can take the first steps in establishing a multi-click attribution model, so that you can better represent the full customer journey to purchase in your measurement. A smarter model can help marketers increase your ROI through more informed budget allocation. Why wait? 

Questions answered: 

  • Which KPI's should I be using to steer my online marketing? 
  • What are some examples of multi-touch attribution models? 
  • What are the benefits and pitfalls of different attribution models? 
  • What concrete steps can I take to improve my existing single-touch attribution model? 

Your host is Lothar Krause, Sociomantic's VP Global Advisory Services and former Head of Online Marketing for European fashion e-commerce giant Zalando.

Registration to this webinar is now closed. 

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Global Marketing Director, Sociomantic Labs