23 January 2017
2017 is here — don't let your resolution to finally sort out your attribution model pass you by.
By now, marketers know that attribution based only on the last-click can lead to poor distribution of budget across channels and partners. Unfortunately, getting started with more advanced models can be daunting.
Join our webinar on Wednesday, Feb 8th at 4:00PM CET or Thursday, Feb 9th at 10:00PM CET to learn how you can take the first steps in establishing a multi-click attribution model, so that you can better represent the full customer journey to purchase in your measurement. A smarter model can help marketers increase your ROI through more informed budget allocation. Why wait?
Your host is Lothar Krause, Sociomantic's VP Global Advisory Services and former Head of Online Marketing for European fashion e-commerce giant Zalando.