14 January 2015
It’s that time of year again when magazines are filled with personal horoscopes and predictions on what the New Year will hold. But predicting future trends can sometimes feel as precise as throwing darts at a dartboard. We believe it doesn’t have to be this way.
By looking closely at household level purchasing behavior over the last five years, we can identify where the big trends and growth in food and culinary trends will come from. Using this robust predicting methodology, we were able to predict with a 78% accuracy rate the big trends for last year.
We are predicting that 2015 will be the Year of Living Thoughtfully for food trends. The how of the product – how it is produced, packaged and raised will play an increasingly prominent role in how consumers shop and choose products. Consumers are becoming increasingly concerned with the impact their purchasing has on themselves and the world around them. check out the infographic below and download the full trend report to learn more.