dunnhumby is the leader in personalising the world's experience of retailers and brands. Analysing data from over 350 million people in 28 countries, we help companies put customers at the centre of every decision. We use our insight to improve customers' retail and brand experience to earn their lifetime loyalty.
Our work with some of the world's biggest retailers and brands has demonstrated that companies which deliver value to customers through personalisation become and stay their customers' first choice. This strategic approach to putting the customer first in business improves our clients' like-for-like sales and profit margins - or, put simply, grows measurable value.
Employing more than 1,900 people in 30 offices in Europe, Asia and the Americas, dunnhumby serves a prestigious list of companies including Tesco, Casino, The Kroger Co., Procter & Gamble, Shell, Coca-Cola and Mars. dunnhumby also includes the word of mouth marketing experts BzzAgent and price optimisation company KSS Retail.
Scott AnkersI want to work for a company that believes in pushing boundaries
dunnhumby is revolutionizing what the world knows as marketing today! Through our massive databases of transactional data, we are able to develop unparalleled customer understanding. Using that understanding we help our clients make better business decisions that put the customer first by creating an offer relevant to them.
What I think sets dunnhumby apart is how we enable our clients to communicate with their customers. We don’t broadly talk to shoppers; we talk to shoppers on a one-to-one level around products that we know they are interested in, in a way that we know appeals to them.
Time and time again, we’ve shown that being able to personalize our clients’ offer like this delivers for the customer and therefore for our clients – who include brands like Kroger, Kraft and Coca-Cola to name just a few. To this day, it’s still hard to believe I’m working so closely with some of the world’s most well-respected brands.
Paritosh RaiI want to join a company that challenges traditional thinking
dunnhumby is a global company that offers its clients a different and fresh way of thinking. We are the voice of the customer for our clients – telling them what their customers want, need and expect of them. By developing customer understanding from various sources of data, we can then show our clients how they can treat their customer better than anyone else.
So the central equation dunnhumby is based on is that if companies put their customer first in every decision, they become their customers’ first choice. On the strength of that idea, dunnhumby has become the global leader at helping companies improve their business performance through the user of customer insight.
Working in the India office, we are the analytic hub that supports all the different country offices around the world. I find it really thrilling that the analysis that I do here in Gurgaon makes a difference to the offer of some of the world’s biggest brands, including Unilever, Procter and Gamble and Mars.
Jessica TepasI want a job where I work closely with people
Every day, I get the opportunity to ‘look into’ the baskets of 56 million customers to find out how and why customers shop the way they do. Like dunnhumby as a whole, I then work to develop this understanding into better business decisions for our clients. The idea is that the more relevant our clients’ offers are, the better the response will be from their customers. In my work with Kroger’s suppliers, I have been able to create change in the market place and actually see those changes in-store.
So even in my short time at dunnhumby I have been able to make a difference to the customer shopping experience, which is really exciting. Globally, dunnhumby has data on over 350 million households – that’s an incredible number of lives our work touches every week! And it’s fantastic to work with some of the world’s biggest brands and know we are changing the way they make decisions – and improving their business performance.
Jarlath PhelanI want to join a company that are doing something exciting
We have very rich datasets about our client’s customers at dunnhumby. They have been used here for years to add value to all sorts of things, from pricing products and targeting coupons, to deciding which products to sell in each store.
As computers get ever more powerful, the type of analysis we can do and amount of data we analyse becomes ever more limitless. I am personally very excited about what we will be able to do with online browsing data. We will now not only know which products our customers buy, but also which products they considered.
For example, maybe a customer looked at the ingredients on a bag of sweets. They saw it had colouring and preservatives so decided not to buy. This kind of information could be very valuable to the manufacturer of those sweets.
