In 1989, before Google, Amazon or Netflix were glimmers in their future founder’s eyes, Edwina Dunn and Clive Humby founded dunnhumby in the kitchen of their West London home. Five years later, we revolutionised consumer loyalty by introducing the Tesco Clubcard, changing how the biggest brands on the planet engage their customers forever.
Today dunnhumby are the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. Every day our solutions process billions of data points from millions of consumers in order to help our clients figure out how to serve their customers better than anyone else. Our goal is to enable businesses to grow and reimagine themselves by becoming advocates for their customers.
With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First.
We're curious what the opposite of this would look like, so your challenge this year is to use data to make the consumer experience... less than optimal.
Perhaps you could build a tool that guides you to a product via a treasure hunt of obscure clues on unrelated products, a stock management system that uses location data to ensure your favourite products are always out of stock wherever you are, or a recommendation engine that makes suggestions based on what people exactly unlike you would buy.
You can use any data you like, but if you're stuck there are loads of free data sets on Kaggle. Bonus points for trying something new, creatively combining data sets, and for making us laugh.
Good luck! We're really excited to be sponsoring Hack Manchester again and we can't wait to see what you come up with.