Big Data certainly deserves the media attention it’s getting. The more data you can collect, the easier it is to find out what motivates your shoppers. But it’s important for all of us to remember that Big Data isn’t an end in and of itself.
16 April 2013 — ASSOCIATION OF COUPON PROFESSIONALS
Dawn Shirley, VP of Communications & Media at dunnhumbyUSA, will speak at the Industry Coupon Conference in New Orleans on "Multichannel Personalization At Scale: Building Incremental Value with Relevance."
Milen Mahadevan, SVP Client Solutions for international marketing consultancy dunnhumby, holds strong opinions about a variety of topics impacting customer engagement and loyalty programs. Mahadevan offered his views to Loyalty 360 on many critical issues facing brands today.
DunnhumbyUSA has promoted six of its executives to Vice President: Sean Hannon, Brian Higdon and Dawn Valandingham, Client Leadership; Megan Moglia and Susan Visconte, Client Solutions; and Dawn Shirley, Communications and Media.