Westerland Real Estate, the property arm of the company that owns Access Self Storage, has signed customer science company dunnhumby for all of its striking 115,000 sq ft office redevelopment of the Grade II listed former Ford Motors warehouse in Hammersmith, west London, CoStar News can reveal.
Big Data is enabling breakthrough innovations in national infrastructure, biology, medicine and national disasters. It’s also good for business, making it easier for companies to understand their customers and deliver value based on that knowledge. But, so far, Big Data hasn’t succeeded in making advertising easier on brands or on consumers.
Some industry insiders such as LinkedIn’s co-founder Allen Blue predict that today’s direct marketing techniques which target messages based on an individual’s profile will become less effective and eventually disappear.
CINCINNATI, OH– July 15, 2013 – KSS Retail from dunnhumby announced today that it has entered into an expanded client agreement with AutoZone, the nation’s leading retailer and a leading distributor of automotive parts and accessories.
AutoZone selected KSS Retail’s PriceStrat® from dunnhumby solution to deliver science-based price modeling and promotion optimization across the retailer’s merchandising organization. KSS Retail will work closely with AutoZone to implement its price and promotion strategies within PriceStrat so that the company can improve its customer loyalty.
Euan White, Senior Vice President at dunnhumby participated in a Q&A with Loyalty 360 and offered insights on a variety of topics, including his company’s loyalty initiatives, what factors influenced those initiatives, customer feedback, industry challenges, and loyalty philosophy.