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dunnhumby's Haluk Nural to speak at Cincinnati AMA Luncheon May 17th

9 May 2013 — CINCINNATI AMA

Haluk Nural, head of dunnhumbyUSA’s manufacturer business, will give attendees an inside look into how Cincinnati’s fastest growing marketing firm is taming the big data tidal wave to drive more accountability across the marketing ecosystem. Haluk will discuss how marketers can embrace the data explosion to serve as agents of change and help their organizations adopt powerful and measureable strategies across the business.


Digital conference to showcase region

8 May 2013 — CINCINNATI ENQUIRER

The D2 Cincinnati digital conference will be sponsored by consumer insights firm dunnhumbyUSA and the local chapter of the American Advertising Federation. It will be held on Sept. 11-12 at Horseshoe Casino Cincinnati and will replace the annual Digital Non Conference that ran for five years.


dunnhumby's KSS Retail launches business intelligence solution

8 May 2013 — RETAILING TODAY

KSS Retail, a global provider of price optimization and shopper insight solutions for the grocery, convenience, chain drug, general and online retail industries, has launched a new product that will enable businesses to efficiently harness data for more accurate forcasting.


Cincinnati to Host dunnhumby's New Digital Marketing Conference

8 May 2013 — BUSINESS COURIER

dunnhumbyUSA and the American Advertising Federation will host D2 Cincinnati (Digital Dialogue) Sept. 11-12 at Horseshoe Casino Cincinnati, the organizations announced Wednesday.


Visionary CIOs See Uses for Google Glass

8 May 2013 — WALL STREET JOURNAL

Although Google Glass is at least a year away from public availability, CIOs are mulling ways to use the wearable computer to make employees more efficient.


dunnhumbyUSA and AAF Cincinnati Announce D2 Cincinnati: The First Customer-Centric Digital Marketing Conference

8 May 2013

Digital Marketing Conference to be Held September 11-12, 2013, at Horseshoe Casino in Cincinnati, Ohio.


dunnhumby Taps Crowdsourcing for NPDI

7 May 2013 — CONSUMER GOODS TECHNOLOGY

dunnhumby, a customer science company, will host a Big Data hackathon challenge May 11 in Boston, MA, in an effort to develop a predictive model for the success of new product launches at retail. For the challenge, participants will have access to a dataset developed from the company’s customer database of shopping behavior for 400 million households worldwide.


dunnhumby's Justin Petty to present "How Consumer Price Sensitivity Influences Advertising" in ARF webcast Tuesday, May 7th

6 May 2013 — ADVERTISING RESEARCH FOUNDATION

New research from dunnhumby deciphers the role of price sensitivity within advertising and its impact across media channels. Presented by dunnhumby's lead media analyst, Justin Petty, VP of Media and Partnerships, this webcast will review how a consumer’s demonstrated sensitivity to price influences how they respond to digital advertising, TV advertising and to social media tactics.


Harnessing Big Data

28 April 2013 — PATH TO PURCHASE INSTITUTE

"One of the risks associated with Big Data is its focus on what marketers could do and can do. What often gets lost is what we should do," says Matt Nitzberg, dunnhumby's executive vice president of communications and media. "You need to have a shopper-centric orientation and see to it that the shopper is excited and delighted to hear from you. That's really where the art meets the science."


CIOs Cultivate Innovation By Building Applications

22 April 2013 — WALL STREET JOURNAL

Forced to do more with less, some CIOs are spurring in-house innovation labs, setting aside a portion of their staffing and budgets for trying new cloud services or building applications they hope will generate additional revenue for the company. These are activities some industry experts say all CIOs should work to achieve.http://blogs.wsj.com/cio/2013/04/22/cios-cultivate-innovation-by-building-applications/


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