News

Media Centre

Keep up to date with company news, customer and partner announcements, industry insights, awards and more.


The Year of Customer-First Media

31 December 2014 — AMA's Marketing Insights

Follow three tips from Barbara Connors, Director of Media Capabilities, to ensure that your media investments (paid, earned, and owned) are insights-driven and customer centric in 2015. 


2015 Predictions: dunnhumby

30 December 2014 — Mobile Marketing Magazine

Nishat Mehta, Executive Vice President, Global Partnerships, predicts that in 2015 retailers will need to adapt to a customer who demands having control over their data.

 


Customers: Get Ready For Your Close-Up

23 December 2014 — AdExchanger

JB Brokaw, North America President of Sociomantic Labs from dunnhumby, writes for AdExchanger on the industry's need to deliver on the ultimate promise of addressable advertising: personalized, one-to-one messages delivered to individuals at the right time and place.


Five Ways To Correct Leadership Flaws

23 December 2014 — The Economic Times

Human Resources Head of dunnhumby India, Puja Kapoor, offers guidance to business leaders and managers on how they can build transparency with collegues and adjust other flaws that are hampering their ability to lead. 


EXCLUSIVE: More pay raises should be coming, Xavier survey says

22 December 2014 — Cincinnati Business Courier

The December reading of Xavier University's American Dream Composite Index powered by dunnhumby shows that 2015 might finally be the year for wage increases.

 


Here’s where consumers are headed in 2015

19 December 2014 — Cincinnati Business Courier

dunnhumyUSA CEO Stuart Aitken speaks w/ Cincinnati Business Courier about consumer trends & projections for 2015.


What next for the media industry? 2015 revealed

19 December 2014 — MediaTel

As the year draws to a close, Newsline gathered a range of media experts from different disciplines, including Executive Vice President of Global Partnerships, Nishat Mehta, to round off 2014 and have a look at what 2015 has in store. 

 


2015 Predictions: Coca-Cola Enterprises

18 December 2014 — Mobile Marketing Magazine

The Digital Director at Coca Cola Enterprises, Simon Miles, talks with Mobile Marketing Magazine about trends for 2015. Miles explains how retailers need to keep customers at the forefront of their mind, providing relevant content and targeted marketing. He cites a partnership with dunnhumby, "earlier this year we activated our Share A Coke campaign through Facebook, overlaying data from dunnhumby with insight from Facebook to create a fully integrated campaign, enabling shoppers to pruchase a personalized bottle of Coca-Cola from their local store.


Ch-Ch-Ch Changes: Tomorrow's TV

17 December 2014 — MediaPost Media Daily News

MediaPost talks with Vice President or Global Partnerships & Digital Advertising, Lung Huang, during the TV of Tomorrow conference. Lung explains how, thanks to big data, dunnhumby is able to attribute actual sales results to specific media campaigns. 
 


The Growing Landscape of Social Shopping

16 December 2014 — PerformanceIN

Jason Nathan, Global Multichannel Capability Director, explains how this year has been filled with retailers working on the social media space to help connect shoppers. Twitter's buy button and Tesco's launch of Orchard are just two examples of the initiatives retailers have incorporated in their customer engagement strategies to build advocacy, discovery, better prices, and/or fun. 

 


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