JB Brokaw, North America President of Sociomantic Labs from dunnhumby, writes for AdExchanger on the industry's need to deliver on the ultimate promise of addressable advertising: personalized, one-to-one messages delivered to individuals at the right time and place.
Human Resources Head of dunnhumby India, Puja Kapoor, offers guidance to business leaders and managers on how they can build transparency with collegues and adjust other flaws that are hampering their ability to lead.
As the year draws to a close, Newsline gathered a range of media experts from different disciplines, including Executive Vice President of Global Partnerships, Nishat Mehta, to round off 2014 and have a look at what 2015 has in store.
The Digital Director at Coca Cola Enterprises, Simon Miles, talks with Mobile Marketing Magazine about trends for 2015. Miles explains how retailers need to keep customers at the forefront of their mind, providing relevant content and targeted marketing. He cites a partnership with dunnhumby, "earlier this year we activated our Share A Coke campaign through Facebook, overlaying data from dunnhumby with insight from Facebook to create a fully integrated campaign, enabling shoppers to pruchase a personalized bottle of Coca-Cola from their local store.
MediaPost talks with Vice President or Global Partnerships & Digital Advertising, Lung Huang, during the TV of Tomorrow conference. Lung explains how, thanks to big data, dunnhumby is able to attribute actual sales results to specific media campaigns.
Jason Nathan, Global Multichannel Capability Director, explains how this year has been filled with retailers working on the social media space to help connect shoppers. Twitter's buy button and Tesco's launch of Orchard are just two examples of the initiatives retailers have incorporated in their customer engagement strategies to build advocacy, discovery, better prices, and/or fun.