New Solutions to Provide Unprecedented Levels of Relevance for More Than a Billion Consumers Worldwide
LONDON – dunnhumby Ltd., the world’s leading customer science company and a wholly owned subsidiary of Tesco PLC, today announced the acquisition of Sociomantic Labs GmbH, the Berlin-based global advertising technology firm. Terms of the deal were not disclosed.
CINCINNATI, OH – February 3, 2014–KSS Retail from dunnhumby today released a major update to its industry-leading PriceStrat® price and promotion optimization solution. With a strong focus on driving improved return on investment (ROI) and operational efficiencies, particularly through exponentially more efficient promotions-planning processes, PriceStrat Version 5.3 marks a significant upgrade to its solution for merchandising, marketing and category management teams at consumer goods retailers.