News

Media Centre

Keep up to date with company news, customer and partner announcements, industry insights, awards and more.


Building Customer Loyalty

27 March 2015 — Oracle Magazine

Customer science leader dunnhumby speeds processing and increases business insights with Oracle Exadata Database Machine and Oracle Big Data Appliance, which allows dunnhumby to focus deeper on the science of what they do rather than on the data manipulations. 

 

Three business models disrupting retail

24 March 2015 — CNBC

Five years ago "flash sale" start-ups introduced a new business model into the retail ecosystem. Led by Gilt Group, Rue La La and others, these companies played to consumers growing tendancy and desire to impulse buy, changing the way millions of consumers shop on a daily basis. However, many failed to build long-term loyalty from their user base.


Organizational Engagement - It's For The Customer

24 March 2015 — MediaPost Marketing Daily

Emilie Kroner, Head of Customer Strategy and Change Management, presents the opportunity for stores and organizations to bring the power of personalization to the people. In the age of customer data, leaders needs to change their company's structure and organization to ensure teams are able to deliver to the customer and ensure that a culture is created that empowers, rewards and provides teams with opportunities to learn and grow - with the customer in mind. 


Data: The Key To Seamless Marketing In A Multichannel World

18 March 2015 — AdExchanger

Today's consumers expect to be understood and spoken to as individuals. They want relevant content and offers. They expect to be engaged through their preferred channels at the right times, but with respectful frequency. Sociomantic Lab's North American President, JB Brokaw, explains how marketers must connect to prospects and customers in more meaningful ways than ever before.


UC gets big assist from dunnhumby on cancer research

17 March 2015 — Cincinnati Business Courier

dunnhumby recently crunched numbers for UC Health in a project that could help cancer patients decide on treatment. 


10 of the most influential names on the UK's big data scene

11 March 2015 — Computer World

Simon Hay, dunnhumby CEO, featured as one of the top 10 most influential people in UK data-driven business. 


Expert Column: How Multichannel Shopping is Changing the Grocery Industry

4 March 2015 — Progressive Grocer

Julian Highley, Global Capability Director and Head of Global Trends, writes for Progressive Grocer regarding dunnhumby's recent research which has found that the online channel is going to have a profound effect on grocery brands and retailers, with 50% of sales in key categories being sold online before 2023. 


#ShareACoke and the Personalized Brand Experience

3 March 2015 — AMA's Marketing Insights

Brands and retailers have an expansive trove of data to create simpler and more relevant shopping experiences for customers. Jessie Deye, Associate Director of Brand Consulting, explains how Coca-Cola's #ShareACoke campaign fused the appeal of personalization with the accessibility, value and expansiveness of social media. 


Programs Worth Launching

1 March 2015 — Loyalty360

58% of consumers in the U.S. who belong to loyalty programs are actually inactive members, literally ghosts that thought it was a good idea at one time to join and soon fell out of love with the idea or the brand or both. That said, there will be an estimated 26% increase in the number of loyalty program members in the U.S. alone in 2015, rising from an already staggering 2.6 billion to 3.3 billion.


Strategic Insights

27 February 2015 — AMA's Marketing Insights

Digital strategy - and the wealth of data and customer insights that result - must be the cornerstone of any successful company's go-to-market strategy. Customers are no longer limiting interactions with a brand or company solely through the traditional forms of media, explains Joy Armitage, dunnhumby's social media and innovation coordinator. 

 


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