Customer science leader dunnhumby speeds processing and increases business insights with Oracle Exadata Database Machine and Oracle Big Data Appliance, which allows dunnhumby to focus deeper on the science of what they do rather than on the data manipulations.
Five years ago "flash sale" start-ups introduced a new business model into the retail ecosystem. Led by Gilt Group, Rue La La and others, these companies played to consumers growing tendancy and desire to impulse buy, changing the way millions of consumers shop on a daily basis. However, many failed to build long-term loyalty from their user base.
Emilie Kroner, Head of Customer Strategy and Change Management, presents the opportunity for stores and organizations to bring the power of personalization to the people. In the age of customer data, leaders needs to change their company's structure and organization to ensure teams are able to deliver to the customer and ensure that a culture is created that empowers, rewards and provides teams with opportunities to learn and grow - with the customer in mind.
Today's consumers expect to be understood and spoken to as individuals. They want relevant content and offers. They expect to be engaged through their preferred channels at the right times, but with respectful frequency. Sociomantic Lab's North American President, JB Brokaw, explains how marketers must connect to prospects and customers in more meaningful ways than ever before.
Julian Highley, Global Capability Director and Head of Global Trends, writes for Progressive Grocer regarding dunnhumby's recent research which has found that the online channel is going to have a profound effect on grocery brands and retailers, with 50% of sales in key categories being sold online before 2023.
Brands and retailers have an expansive trove of data to create simpler and more relevant shopping experiences for customers. Jessie Deye, Associate Director of Brand Consulting, explains how Coca-Cola's #ShareACoke campaign fused the appeal of personalization with the accessibility, value and expansiveness of social media.
58% of consumers in the U.S. who belong to loyalty programs are actually inactive members, literally ghosts that thought it was a good idea at one time to join and soon fell out of love with the idea or the brand or both. That said, there will be an estimated 26% increase in the number of loyalty program members in the U.S. alone in 2015, rising from an already staggering 2.6 billion to 3.3 billion.
Digital strategy - and the wealth of data and customer insights that result - must be the cornerstone of any successful company's go-to-market strategy. Customers are no longer limiting interactions with a brand or company solely through the traditional forms of media, explains Joy Armitage, dunnhumby's social media and innovation coordinator.