At a recent industry event, I quipped that this is “the best of times and the worst of times” for retailers. Implicit in my comment — which was a paraphrase of the opening lines of A Tale of Two Cities, the Charles Dickens classic about the French Revolution — that the retail industry is undergoing a revolution of its own. Never mind the “retail apocalypse.” What retailers have begun to realize is that the demise of their businesses is not a foregone conclusion. This is a time for retailers to take action, not sit idly on the sidelines.
28 November 2018 — Article publié dans Action co par Aude David
Monoprix mène depuis longtemps une politique fondée sur une meilleure exploitation des données clients. Dans cette optique, elle a décidé de lancer une application permettant aux industriels de pousser des promotions directement auprès des utilisateurs, et d'avoir le contrôle de leurs données.
18 October 2018 — ESM - European Supermarket Magazine
Having conquered the loyalty sector, dunnhumby is putting its focus on enabling retailers and brands alike to better personalise their offerings for consumers. dunnhumby CEO Guillaume Bacuvier talks to ESM.
Our first time at DMEXCO was exciting! Why? Because a) For the first time we accompanied Sociomantic, our programmatic technology at this event; b) we announced the release of dunnhumby media; and c) our booth was always full!
DMEXCO is the meeting place for key players shaping today’s digital business, marketing, and innovation. It’s a community of industry leaders, tech pioneers, and marketing and media professionals setting the digital agenda.
Every time you use a supermarket loyalty card, you’re doing more than getting discounts—you’re giving away data. British firm Dunnhumby is one of the best-known pioneers of data-aggregating supermarket loyalty card programs thanks to groundbreaking work with Tesco in the UK...