Patrick Tellouck, Directeur de dunnhumby France, nous parle de l’importance d’une bonne perception prix et nous explique en quoi la proposition prix/valeur perçue de l’enseigne habituelle du client est primordiale.
As changing shopper behaviour and aggressive new entrants continue to shake up the local retail industry, record numbers of Australian and international retailers have been forced to close their stores and file for bankruptcy. Using data in the right way to future-proof has never been more important.
Major e-commerce player in Latin America partners with the world’s leading customer data science company to adopt customer knowledge-based optimization solutions to improve the shopping experience.
São Paulo, BRAZIL– March 11, 2019 – Netshoes, one of the largest online shopping companies in Latin America, is re-engineering its analytical marketing approach to become a 100% ‘Customer-First’ e-commerce company.
Thailand – Consumer behaviour is changing, and it is being driven by 3 core disciplines – the rise of mobile, an explosion of media channels and changing shopping behaviours (the rise of e-commerce). They have never had more choice, options and knowledge available to them meaning CPGs and retailers need to stay ahead of trends and ensure they put the Customer First at every step of their marketing strategies.