dunnhumby will be METRO’s Customer Data Science, Loyalty and Software Partner
New partnership reflects evolving needs of METRO
CHICAGO – March 1, 2019 – dunnhumby, the global leader in customer data science and METRO INC., a food and pharma leader in Canada, today announced the companies are evolving to a more agile and strategic partnership leveraging customer data science for the changing retail market in Canada. dunnhumby will be METRO’s customer data science, loyalty and software partner across its more than 600 grocery stores. This new agreement is the culmination of a 10-year long partnership between the two companies that has helped deliver more relevant experiences for METRO’s millions of customers.
“With dunnhumby’s deep insights that are delivered by their customer data science platform, we have gained a better understanding of our customers and their shopping needs. In turn, this has enabled us to provide them with more personalized shopping experiences, helping to drive long-term customer loyalty and growth,” said Alain Tadros, Vice President, Marketing, METRO. “We are looking forward to what the next chapter of our relationship brings with dunnhumby on our shared Customer First journey.”
“We have built a strong partnership with METRO over the past 10 years and this new agreement reflects both the strength of our relationship as well as the evolving needs of METRO,” said Jose Gomes, President of North America for dunnhumby. “The evolution of our partnership with METRO demonstrates that dunnhumby not only espouses a Customer First approach, but also lives it by evolving our working models to support what is best for our partners.”