dunnhumby appoints ANZ Managing Director and expands into the region

Global leader in customer data science caps off 25% annual growth in client acquisition globally with Australia and New Zealand expansion

Sydney, Australia, November 20, 2018 – World-leading customer data science company dunnhumby is accelerating its rapid success and international expansion, announcing the opening of an Australia and New Zealand presence.

Following a 25 per cent growth in client acquisition over the past 12 months, dunnhumby has appointed an ANZ-focused team for the first time. dunnhumby has more than 30 years’ experience in customer data science, with presence in 27 countries, analysing insights from more than 800 million shoppers globally and delivering almost 5 billion personalised shopping offers. It uses customer data science to deliver exceptional customer experiences in-store, offline, and online.

dunnhumby has arrived in ANZ in response to global demand for presence in the market, with forecasts so far suggesting growth in the region will be ahead of original plans.

The company intends to grow ANZ as a market to be one of their top 5 markets globally over the next 3-5 years. Global customers for dunnhumby include Tesco, Coca-Cola, P&G, L’Oréal and McDonalds.

dunnhumby appoints Kylie Gleeson-Long as Managing Director, ANZ

dunnhumby’s expansion is being spearheaded with the appointment of Kylie Gleeson-Long as Managing Director for ANZ. Gleeson-Long will lead dunnhumby’s expansion in ANZ, bringing more than 20 years’ experience in technology and sales leadership. She has previously worked at Freisland Campina as its Global Commercial Director, as well as Kantar Retail and Nestlé Australia.

“I am thrilled to be leading the charge on dunnhumby’s expansion into the ANZ region,” says Gleeson-Long. “It is so exciting to take a true value proposition to Australian and New Zealand retailers, using our cutting-edge team of data scientists to deliver insights that enhance actionability and results.”

The ANZ expansion follows a period of rapid growth and success for dunnhumby, including:

  • Hiring 725 new people globally (with 25 per cent of overall workforce being data scientists)
  • Launching a multi-channel media business, dunnhumby Media
  • Now servicing more than 100 customer package goods clients, processing more than 1 billion rows of data every week

“Australia has one of the largest consumer markets in the world, with advanced thinking in the arena of customer data science. We decided to invest in a presence in Australia so we could cement our claim as the leading global company in the data science space, eventually working with a variety of local consumer goods and retail companies in the coming years,” says Guillaume Bacuvier, CEO of dunnhumby. 

dunnhumby’s local office will be located at 333 George Street in Sydney. For more information on dunnhumby and Customer First data, visit the company’s website at www.dunnhumby.com.

---

About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.

Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail – one of the world’s most competitive markets, with a deluge of multi-dimensional data – dunnhumby today enables businesses all over the world, across industries, to be Customer First. The dunnhumby Customer Data Science Platform is our unique mix of technology, software and consulting, enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, L’Oréal.