LONDON, UK – dunnhumby’s technology models and executes pricing and promotional scenarios in real-time, enabling retailers to continuously adjust and improve.
dunnhumby has been named as a representative vendor in Gartner’s April 2017 Market Guide for Unified Price, Promotion and Markdown Optimization Application.
The new guide suggests that "when appropriate, using advanced analytics and machine learning applied to big data — optimally pricing product for individual customers at the time of purchase — represents the future of unified retail commerce."
PriceStrat is a modular suite that provides dynamic pricing, optimization, forecasting, and deep historical analysis for merchants to leverage when making all of their price and promotional decisions. Uniquely combining forecasting with transactional data and advanced science techniques, PriceStrat enables retailers to build customer-specific strategies and target the segments that are vital for growing their business.
Dunnhumby’s partner, Aptaris, was also listed in the report. The dunnhumby and Aptaris partnership integrates market-leading customer science and forecasting capabilities with an end to end promotional management workflow solution. The combined software streamlines the process for retailers - from electronic CPG negotiations through to advertising design – while ensuring a customer focused strategy is applied to all commercial and marketing decision making, delivering improved sales, margin and customer loyalty.
"Innovations in analytics mean that you can now see into the future like never before," comments Howard Langer, Managing Director of Price and Promotion at dunnhumby. "We’re using world-leading data and science to help retailers and brands understand how consumers make choices, so that they can develop more relevant, personalized pricing and promotions."
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A world-leader in customer science, dunnhumby has pioneered the use of big data to drive growth for retailers and brands since 1989. With 55 offices in 29 countries, dunnhumby’s strategic process, proprietary insights and multichannel media capabilities deliver competitive advantage for clients including Coca-Cola, Homeplus, L’Oreal, Monoprix, Procter & Gamble, Raia Drogasil, Raley’s, Shoprite and Tesco. Applying insights from 800 million shoppers globally, with specialisms in customer knowledge, customer engagement, pricing & promotions, category management and supplier collaboration – dunnhumby optimises retailer data investment, develops internal expertise and creates tailored solutions that build margin, sales & profit in all competitive environments.