Global Customer Data Science Leader Launches “dunnhumby Labs” to Accelerate Innovation in the Global Retail Marketplace
Kyle Fugere, venture capital veteran and Global Head of dunnhumby Ventures, will also lead dunnhumby Labs
CHICAGO – September 17, 2019 – dunnhumby, the global leader in customer data science, today announced the launch of dunnhumby Labs (dh Labs), an internal accelerator focused on bringing innovative technologies that expand and advance the company’s current product offerings in the global retail marketplace. The new business unit is led by Kyle Fugere, who also heads dunnhumby Ventures.
- 360 View of the Customer: "HuYu" is a B2C mobile app that sources behavioral, attitudinal and lifestyle data directly from verified customers, generating insights for retailers and brands to help them understand their customers’ attitudes and behavior, and better respond to their needs. Enabling a 360 view of the customer with products such as HuYu, dunnhumby can now deliver invaluable "rest of market" and "rest of basket" insights to retailers and CPGs.
According to Karyn Mukerjee, Director of Data Innovation and product leader for HuYu, "Customers are increasingly aware of the value of their data and expect a clear value exchange. In return for sharing data, customers earn points that can be redeemed for rewards directly through the app." The app is part of the dunnhumby Beyond suite of research solutions, with additional products launching this fall.
- Speed-of-Thought Insights: The "OneFour" analytical engine rapidly calculates customer-based metrics, such as household penetration. Results are now available in just milliseconds that previously took minutes and hours to deliver. In today’s competitive environment, speed-of-thought insight is increasingly important to retailers who are no longer willing to wait for answers to crucial business questions. "OneFour" is currently used by teams within one of dunnhumby’s largest retailer clients.
- Automated Machine Learning: dh Evolve is an automated machine-learning platform focused on solving complex retail challenges, such as understanding customer churn and predicting propensity to purchase and in what channel (i.e. instore or online).
With this state-of-the-art technology, dunnhumby data scientists can automate time-intensive data analytics and deploy machine learning to surface deeper insights and trends enabling clients to gain competitive advantage and improve sales and profitability.