Sociomantic achieves re-certification to TAG’s Anti-Fraud guidelines from BPA Worldwide


Berlin, GERMANY – March 30, 2019 - dunnhumby media is happy to announce that its programmatic technology, Sociomantic, has received independent, third-party re-certification to TAG’s (The Trustworthy Accountability Group) “Certified Against Fraud” program from BPA Worldwide

“Fighting fraud has always been a priority for us, which is why we continue to develop our own proprietary mechanisms for our Sociomantic technology and take part in industry-wide initiatives such as the TAG Certified Against Fraud Program,” explained Jimmy Ross, Senior Product Manager at dunnhumby media. “We chose BPA Worldwide to perform the independent certification because of its own commitment to transparency. Given the complexities associated with the MRA certification, BPA’s thorough audit was handled in a timely, well-structured manner.”

TAG’s Certified Against Fraud program helps combat the negative impact of fraudulent online traffic. The program provides companies with Anti-Fraud Guidelines, as well as a suite of anti-fraud tools to aid in compliance. Some of these tools include the Payment ID Protocol, Data Center IP List, and the Domain Fraud Threat List.

“We are happy to partner with dunnhumby media to provide independent assurance in the marketplace that their programmatic technology – Sociomantic - is in full compliance with TAG’s ‘Certified Against Fraud’ guidelines,” noted Rich Murphy, BPA’s Executive Vice President, Tech Assurance. “Third-party validation will provide their organization with a significant competitive advantage by providing an extra level of assurance for buyers that their business partners have fully implemented this important standard.”

For the re-certification to the Anti-Fraud program, BPA verified that Sociomantic technology is in compliance with the Media Rating Council (MRC) Invalid Traffic Guidelines, as well as adoption of the TAG Payment ID Protocol which ensures that payments made in the digital advertising ecosystem are going to legitimate companies.


About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

With deep heritage and expertise in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, L’Oréal and Monoprix. Learn more at