Sociomantic receives Digital Trading Standards Group Brand Safety seal from JICWEBS

dunnhumby media’s programmatic technology is certified to Brand Safety Standards. 

Berlin, GERMANY – April 24, 2019 – Hot on the heels of achieving re-certification to TAG’s Anti-Fraud guidelines from BPA Worldwide, dunnhumby media is proud to announce that its programmatic technology, Sociomantic, has also now received a DTSG (Digital Trading Standards Group) brand safety seal from JICWEBS. This recognizes Sociomantic’s commitment to upholding brand safety and protecting the integrity of digital advertising.

BPA Worldwide assessed Sociomantic’s policies and procedures for minimising ad misplacement against the DTSG UK Good Practice Principles. These principles aim to significantly reduce the risk of the misplacement of display and audio advertising on digital media properties.

“We reviewed Sociomantic’s policies and procedures for minimising digital ad misplacement. In our opinion, at the time of review, Sociomantic had established policies to minimise ad misplacement as described in the JICWEBS DTSG UK Good Practice Principles” says Richard Murphy, Executive Vice President for BPA Worldwide, one of JICWEBS approved verification providers.

“We are delighted to receive the DTSG Brand Safety Certificate from JICWEBS” says Jimmy Ross, Senior Product Manager at dunnhumby media. “Ensuring that ads are delivered in brand safe environments is a key aspect of being valued as a trusted partner to our clients. It’s rewarding to receive this recognition just a few weeks after being re-certified for TAG’s Certified Against Fraud program.”

The Digital Trading Standards Group (DTSG) was set up in 2012 to bring the industry together to propose guidelines aimed at significantly reducing the risk of misplacement of advertising across the digital trading ecosystem. The DTSG Brand Safety group specifically looks at Good Practice and Standards around keeping brands safe online.

JICWEBS oversees the independent development of Good Practice and Standards for digital ad trading. It aims to increase transparency and trust in how digital advertising is bought and sold.



About dunnhumby

dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers.

With deep heritage and expertise in retail — one of the world’s most competitive markets, with a deluge of multi-dimensional data — dunnhumby today enables businesses all over the world, across industries, to be Customer First.

The dunnhumby Customer Science Platform is our unique mix of technology, software and consulting enabling businesses to increase revenue and profits by delivering exceptional experiences for their Customers – in-store, offline and online. dunnhumby employs over 2,000 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble, Raley’s, L’Oréal and Monoprix.

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