The art of customer science

The art of customer science

16 September 2016

 

 

Knowing your customer has been a retail mantra for as long as retailing has existed. But as technology has evolved, so has the customer journey. There’s a big difference between knowing your customer and enhancing their shopping experiences. Cue, customer science – using customer data smartly to find and apply insights that create better customer experiences.

Global Head of Retail

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