23 January 2017
Improving your customer centricity leads to sales growth, as our latest global report demonstrates.
The dunnhumby Customer Centricity Index study (CCI) identifies the key drivers behind a customer's likelihood to buy repeatedly from a particular retailer and their desire to recommend the retailer to friends and family. It establishes a direct link between customer centricity and improved financial performance.
Retailers with a top quartile CCI score achieved an average sales increase of 3% and market share growth of 7%.
As well as showing what drives customer centricity, key findings of the report are:
To learn more about the winning strategies of the world's top-ranked retailers, download the study.