CRAI Case Study

Achieved 1% growth on LFL sales & 40% average incremental sales, during CRM campaigns

"dunnhumby has a strong competence on marketing levers, big data, and customer strategy. Others might also have this, but it’s dunnhumby’s commitment, passion and willingness to really understand client needs that adds value."
- Mario La Viola, CRAI Marketing Director

CRAI Case Study

CRAI, the Italian supermarket established in 1973, with cooperatives spread across 19 Italian regions and 2270+ stores, had a loyalty program in place but had never studied their customers’ behaviour and needs, nor had they undertaken any personalised engagement activity.

CRAI recognised the need to improve their customers’ experience and saw how understanding their customers through customer data insights and analytics, would help them to create personalised communications and drive their business objectives.

Download the full Case Study and discover how CRAI could:

  • Differentiate customers according to their habits, needs and value
  • Create an individual and personalised dialogue with customers
  • Drive greater loyalty over time and increase spend
  • Achieve 1% growth LFL sales & 40% average incremental sales, during CRM campaigns

 

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CRAI Case Study

CRAI, the Italian supermarket established in 1973, with cooperatives spread across 19 Italian regions and 2270+ stores, had a loyalty program in place but had never studied their customers’ behaviour and needs, nor had they undertaken any personalised engagement activity.

CRAI recognised the need to improve their customers’ experience and saw how understanding their customers through customer data insights and analytics, would help them to create personalised communications and drive their business objectives.

Download the full Case Study and discover how CRAI could:

  • Differentiate customers according to their habits, needs and value
  • Create an individual and personalised dialogue with customers
  • Drive greater loyalty over time and increase spend
  • Achieve 1% growth LFL sales & 40% average incremental sales, during CRM campaigns

 

Download    Back to all content