Coop Norge Case Study

Coop Norge Case Study - Understanding Customers, CRM & Loyalty

Coop Norge Case Study

Coop Norway is the country’s leading consumer co-operative retail business within grocery, general merchandise and DIY, established in 1906 and now with more than 1200 stores. Parallel to the growth of their customer base are the growing expectations for seamless, relevant and personalised customer experiences.

To meet the demand for more and better mobile products and services, Coop Norway decided to develop a mobile app to transition to digital coupons and interact with customers through their preferred channel. This initiative also helped to reduce the costs associated with paper coupons circulation, providing greater flexibility to deliver competitive prices and personal offers.

Download the full Case Study and discover how COOP NORGE could:

  • Achieve an 86% app uptake, increasing the reach and engagement with their customer-first rewards programme
  • Increase the use of coupons, resulting in sales uplift at Coop stores
  • Use customer data & insight to understand customers better, increase customer satisfaction and loyalty
  • Respond to customer preferences (mobile) and reduce the cost and waste of paper coupon circulation

 

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Coop Norge Case Study

Coop Norway is the country’s leading consumer co-operative retail business within grocery, general merchandise and DIY, established in 1906 and now with more than 1200 stores. Parallel to the growth of their customer base are the growing expectations for seamless, relevant and personalised customer experiences.

To meet the demand for more and better mobile products and services, Coop Norway decided to develop a mobile app to transition to digital coupons and interact with customers through their preferred channel. This initiative also helped to reduce the costs associated with paper coupons circulation, providing greater flexibility to deliver competitive prices and personal offers.

Download the full Case Study and discover how COOP NORGE could:

  • Achieve an 86% app uptake, increasing the reach and engagement with their customer-first rewards programme
  • Increase the use of coupons, resulting in sales uplift at Coop stores
  • Use customer data & insight to understand customers better, increase customer satisfaction and loyalty
  • Respond to customer preferences (mobile) and reduce the cost and waste of paper coupon circulation

 

Download    Back to all content