Halo Top Case Study

Halo Top Case Study - Multi-channel brand activation

Halo Top Case Study

Halo Top is a lower-calorie, higher-protein ice cream brand that taps firmly into the healthy eating trend and provides a genuine point of difference in the ice cream category. Originally founded in 2011, Halo Top went on to become North America’s sixth-biggest ice cream brand in six years before turning its sights towards international expansion.

The Halo Top team worked closely with Tesco and dunnhumby media on planning a data-driven multichannel introductory campaign in the UK. The objective was to generate awareness and sales for the brand while driving incremental growth for the ice cream category.

Download the full Case Study and discover how HALO TOP could:

  • Become Tesco’s second-biggest luxury ice cream brand in its first 6 months and the UK’s third-largest within 12 months
  • Generate 17% of total brand sales through the launch campaign
  • Contribute to 1% growth for the Luxury Ice Cream & Sorbet category
  • Help engage with 66% of customers who were either new to or previously lapsed in the category
  • Achieve 16% ‘Coupon at Till’ redemption rate

 

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Halo Top Case Study

Halo Top is a lower-calorie, higher-protein ice cream brand that taps firmly into the healthy eating trend and provides a genuine point of difference in the ice cream category. Originally founded in 2011, Halo Top went on to become North America’s sixth-biggest ice cream brand in six years before turning its sights towards international expansion.

The Halo Top team worked closely with Tesco and dunnhumby media on planning a data-driven multichannel introductory campaign in the UK. The objective was to generate awareness and sales for the brand while driving incremental growth for the ice cream category.

Download the full Case Study and discover how HALO TOP could:

  • Become Tesco’s second-biggest luxury ice cream brand in its first 6 months and the UK’s third-largest within 12 months
  • Generate 17% of total brand sales through the launch campaign
  • Contribute to 1% growth for the Luxury Ice Cream & Sorbet category
  • Help engage with 66% of customers who were either new to or previously lapsed in the category
  • Achieve 16% ‘Coupon at Till’ redemption rate

 

Download    Back to all content