Raia Drogasil Case Study

Informed and customer-centric decision making helped to deliver 4.3% sales uplift in 21 weeks for the test and roll out stores

"We were able to move to a customer-centric category management. We used to look at sales information only, now we look at customer data to decide new strategies for the category. For me, that is the biggest transformation that we have achieved so far."
- Marcello De Zagottis, VP Commercial & Marketing

Raia Drogasil Case Study

Raia Drogasil (RD) was established in 2011 as the result of the merger between Raia S.A. and Drogasil S.A. With operations in 17 states and 26 million customers, RD represents more than 89% of the Brazilian pharmaceutical consumer market.

Product assortment and display of Over the Counter (OTC) categories has been a major issue for most pharma retailers and CPGs, due to the lack of understanding of their customer data. RD recognised it was critical to start driving value from their customer data to understand buying behaviour and make informed assortment decisions to improve category performance.

Download the full Case Study and discover how RAIA DROGASIL could:

  • Make customer-centric decisions for category assortment and intuitive product flow
  • Improve the in-store customer experience with easy-to-shop & easy-to-find exhibition
  • Optimise product positioning on shelf based on identified shopping missions  
  • Achieve 4.3% sales uplift in 21 weeks for the test and roll out stores

 

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Raia Drogasil Case Study

Raia Drogasil (RD) was established in 2011 as the result of the merger between Raia S.A. and Drogasil S.A. With operations in 17 states and 26 million customers, RD represents more than 89% of the Brazilian pharmaceutical consumer market.

Product assortment and display of Over the Counter (OTC) categories has been a major issue for most pharma retailers and CPGs, due to the lack of understanding of their customer data. RD recognised it was critical to start driving value from their customer data to understand buying behaviour and make informed assortment decisions to improve category performance.

Download the full Case Study and discover how RAIA DROGASIL could:

  • Make customer-centric decisions for category assortment and intuitive product flow
  • Improve the in-store customer experience with easy-to-shop & easy-to-find exhibition
  • Optimise product positioning on shelf based on identified shopping missions  
  • Achieve 4.3% sales uplift in 21 weeks for the test and roll out stores

 

Download    Back to all content