Samworth case study

Customer data science & insights led to a projected >1.8% sales uplift in promotional uplift across the category

Samsworth's drive to improve category performance, combined with dunnhumby's customer data science & insights led to the identification of significant opportunities for Tesco to drive promotional uplift across the category. An extraordinary example of supplier-retailer collaboration.

Samworth case study

Samworth is a premium quality chilled and ambient food manufacturer, both own label and brand, founded in 1896 and headquartered in the United Kingdom.

Samworth saw a big opportunity in using customer data science and insights to optimise promotions for the ‘Pies & Savouries’ category and provide Tesco with a customer-led rulebook to drive future promotional planning.

Download the full Case Study and discover how SAMWORTH could:

  • Obtain category insights from a range of measures including: customer importance, price elasticity and uplift on feature space
  • Use customer data science to identify key lines with high uplift potential while on deal
  • Develop a clear, data and customer-centric plan to drive a projected >1.8% promotional uplift
  • Deliver a rulebook that Tesco could rely on to support longer term category promotions planning

 

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Samworth case study

Samworth is a premium quality chilled and ambient food manufacturer, both own label and brand, founded in 1896 and headquartered in the United Kingdom.

Samworth saw a big opportunity in using customer data science and insights to optimise promotions for the ‘Pies & Savouries’ category and provide Tesco with a customer-led rulebook to drive future promotional planning.

Download the full Case Study and discover how SAMWORTH could:

  • Obtain category insights from a range of measures including: customer importance, price elasticity and uplift on feature space
  • Use customer data science to identify key lines with high uplift potential while on deal
  • Develop a clear, data and customer-centric plan to drive a projected >1.8% promotional uplift
  • Deliver a rulebook that Tesco could rely on to support longer term category promotions planning

 

Download    Back to all content