TESCO Case Study

Achieved +7% category sales uplift measured in-store & online and a 4:1 Sales to Cost ratio

"Awareness, sales uplift & better ROI for marketing spend were the primary gains. Tesco achieved +7% category sales uplift measured in-store and online and a 4:1 Sales to Cost (SCR) ratio."

TESCO Case Study

Technology has transformed how customers & retailers interact with each other. Yet for Tesco, a leading omni-channel grocery retailer, most of the shopping was still happening in-store, but data was not connected to online IDs.

Tesco identified the need to combine data from multiple touch points (online/offline) to understand customer behaviour and to deliver an exceptional customer experience. By tackling this challenge, they also positioned themselves in the right track to optimise digital budgets, personalisation and measurement. 

Download the full Case Study and discover how TESCO could:

  • Use data from offline shopping behaviour to expand re-targeting activity
  • Decrease programmatic media wastage
  • Measure true sales value impact from digital marketing activities
  • Achieve +7% category sales uplift measured in-store & online and a 4:1 Sales to Cost ratio

 

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TESCO Case Study

Technology has transformed how customers & retailers interact with each other. Yet for Tesco, a leading omni-channel grocery retailer, most of the shopping was still happening in-store, but data was not connected to online IDs.

Tesco identified the need to combine data from multiple touch points (online/offline) to understand customer behaviour and to deliver an exceptional customer experience. By tackling this challenge, they also positioned themselves in the right track to optimise digital budgets, personalisation and measurement. 

Download the full Case Study and discover how TESCO could:

  • Use data from offline shopping behaviour to expand re-targeting activity
  • Decrease programmatic media wastage
  • Measure true sales value impact from digital marketing activities
  • Achieve +7% category sales uplift measured in-store & online and a 4:1 Sales to Cost ratio

 

Download    Back to all content