13 January 2016
Convenience shopping has been defined in recent years by store format, with retailers rapidly developing smaller store sizes, dedicated to meeting the needs of local, small-basket shoppers. Yet a surprisingly high percentage of small basket shopping trips are still carried out in large format stores, indicating that convenience shopping is defined more by consumer behaviour than store format, size or location. Our study takes a deeper look at the real drivers behind convenience shopping trips.
Download Back to all content