Driving growth through customer centricity - Global CCI Study

Driving growth through customer centricity - Global CCI Study

16 January 2017

Being a customer centric organisation makes good business sense, as our latest global study proves. Top-ranked retailers from around the world have obtained tangible benefits, from positive sales growth and increased market share, from a customer-first approach, demonstrating a direct link between customer centricity and improved financial performance.

Download the Global Customer Centricity Index (CCI) report and learn:

  • the key drivers behind a customer's likelihood to buy repeatedly from a particular retailer and their desire to recommend the retailer to friends and family
  • the winning strategies of the world's top ranked retailers.

*dunnhumby's Global Customer Centricity Index Report incorporates 126,000 individual retailer assessments made by customers from 13 countries around the world (US, Japan, Germany, UK, France, Brazil, Italy as well as emerging markets of scale including Mexico, Colombia, Turkey, Poland and Chile). It includes comparative performance indicators on 399 of the world’s leading grocery retailers and examines the positive impact customer centricity has on market share and banner sales.



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