dunnhumby, the world’s leading customer science company, today announced it has taken an equity stake in Aptaris®, an enterprise marketing and promotions management technology innovator. This investment follows the announcement of a strategic partnership agreement in January between dunnhumby and Aptaris to integrate their complementary software solutions.
Throughout its 25-year history, dunnhumby has been on the forefront of innovation in retail. Since the 2010 acquisition of KSS Retail, the 2011 acquisition of BzzAgent, and the 2014 acquisiton of Sociomantic, dunnhumby has been actively building out its core capabilities through acquisitions, partnerships, strategic investments and the creation of a corporate venture fund.
By partnering with Aptaris dunnhumby is able to extend its market-leading science and data analytics to more retailers than ever before. This investment accelerates joint development on a new single, end-to-end promotions management solution unlike any other on the market. Aptaris powered by dunnhumby will enable stakeholders in the promotions planning process to:
Conduct real-time modeling and simulation on vendor promotional offers
Forecast the impact of the total advertising circular performance
Make smarter choices that drive category growth and long term customer loyalty
“This investment demonstrates dunnhumby’s confidence in our progressive approach to solving our clients’ challenges and the value of our combined solution to retailers’ businesses,” said Tom O’Reilly, CEO for Aptaris. “The ability to leverage science and data to deliver more relevant and even personalized promotions creates real competitive advantage for retailers ready to move past outdated spreadsheet systems,” O’Reilly said.
This investment also reflects dunnhumby’s strategic focus on fostering creativity and originality in the retail industry. “We know the explosion of digital technologies and big data are introducing new opportunities for innovative thinkers like Aptaris,” said Simon Hay, dunnhumby CEO. “We’re excited to team up with companies like these to help them move faster, and use data to delight customers with the shopping experience of the future, today.”
Aptaris connects the entire marketing and promotions management process for seamless omni-channel customer communications. Aptaris streamlines systems, processes, and data – from the moment of deal initiation through implementation to settlement and post-promotion analysis. Retailer merchandising, marketing, advertising, and store operations departments work better together to quickly identify opportunities, improve communications, get more from budgets and drive profitability. In a world of fewer resources and growing complexity, Aptaris helps marketers do more with less. Aptaris supports national retailers, distributors and consumer goods vendors. www.GoAptaris.com.