dunnhumby Names Former Arbitron Executive to Lead Media Partnerships Globally

18 March 2013

Newly Created Position Poises Company for Expansion of Cross Channel Media Solutions

CINCINNATI--()--dunnhumby Ltd., an international leader in building sales and brand value for consumer goods and retail companies, has hired Lung Huang, formerly of Arbitron, as Vice President of Digital Advertising, Global Partnerships. In this newly created role, Mr. Huang will lead the company’s efforts to expand their integrated suite of solutions across media - both offline (traditional TV and print) and digital (online, mobile, social), across the globe. He will be based in New York City.

Huang joins dunnhumby after thirteen years at Arbitron Inc., an international media and marketing research firm serving the radio, television, cable and out-of-home media industry; the mobile industry as well as advertising agencies and advertisers around the world. Most recently serving as Vice President, National Accounts Division, Huang managed accounts for Arbitron’s advertising agency and broadcast clients, including the top 50 advertising agencies, as well as financial institutions and political affiliates. Huang also handled several cross-platform accounts - particularly Disney, ESPN and mobile measurement - and provided leadership over Arbitron’s Agency/Advertiser Advisory Council. Prior to joining Arbitron, Lung worked for Young & Rubicam's The Media Edge.

Huang is an active member of the Advertising Research Foundation (ARF) program committee and sits on the Advisory Board for the University of Kansas Business School, his alma mater.

About dunnhumby

dunnhumby is the world’s leading customer science company. We analyse data and apply insights from more than 400 million customers across the globe to create better customer experiences and build loyalty. Our insights and strategic process help clients create competitive advantage and enjoy sustained growth. dunnhumby employs more than 2,000 employees in offices throughout Europe, Asia and the Americas, and serves a prestigious list of companies including Tesco, Coca-Cola, Macy's, Mars, Procter & Gamble, PepsiCo and Shell. For more information, please visit us at www.dunnhumby.com.