dunnhumby Restructures Relationship with Kroger in the US

27 April 2015

dunnhumby, the leading customer science company, has opened the way to work with other North American retailers and FMCG clients following a restructuring of its relationship with The Kroger Co (“Kroger”).

dunnhumby and Kroger will replace the existing exclusive joint venture with more flexible long-term license and service agreements.

North America represents a highly attractive market and significant opportunity for dunnhumby to market its customer science and data-driven insight and media products to retailers, consumer brands and media partners.

Under the new agreements, dunnhumby’s proven insight products and data expertise will now be deployed to capture the substantial, previously unavailable potential the North American market represents. dunnhumby will be free to work with new retail and FMCG clients and to develop its existing strong platform of client relationships in the US and globally. 

dunnhumby is wholly owned by Tesco Plc.

Simon Hay, CEO of dunnhumby, said “We are excited to bring our insights and capabilities to more of the North American market.  The wider US market is a fantastic opportunity for dunnhumby to help more retailers and brands undertake a similar journey using data-driven insights and media to delight their customers and earn their loyalty.”