DUNNHUMBY is the world’s leading customer science company. We analyse data and apply insights from nearly one billion shoppers across the globe to create personalised customer experiences in digital, mobile, and retail environments. Our strategic process, proprietary insights, and multichannel media capabilities build loyalty with customers to
drive competitive advantage and sustained growth for clients.
dunnhumby was established in Turkey in 2009 to help put the customer at the heart of Tesco Kipa’s business decisions, and those of its suppliers. Together, we develop insights based on the shopping data of over one million baskets every week. dunnhumby Turkey enables the companies with which we work – including Coca-Cola, Unilever and P&G – to use this insight to deliver a better shopping experience and more relevant marketing to their customers.
The dunnhumby Turkey team has a wealth of international experience ensuring that ranging, pricing, promotions and other retail decisions meet customers’ wants, needs and desires. Customers repay that loyalty with their own, buying one more product, one more time – or put simply – growing clients’ brand value.
dunnhumby operates out of two offices in Turkey. Our Tesco Kipa retail team is based in Cigli, Izmir. Our second office, in Sancaktepe, Istanbul, is home to the Business Development team, who works with retailers to help them to better understand their customers and apply that insight to create more personalised and valuable experiences for customers.
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Learn how we do what we do in Turkey.
Business Development Director
m: +90 533 581 8883
Established in 2009, dunnhumby Istanbul works closely with retailers to build loyalty and better shopping experiences through valuable customer insights and understanding.
m: +90 530 954 71 92
p: +90 232 398 7443
Established in 2009, dunnhumby Izmir works closely with Tesco Kipa to build loyalty and better shopping experiences by ensuring customers’ best interests are always at the heart of Tesco’s pricing, promotion and ranging decisions.
Additionally, our Retail and Solutions team uncovers and analyses trends and applies insights based on customer behaviours to improve range performance, identify new product development opportunities and evaluate new product performance.