24 October 2016
The sheer volume of customer data being generated and its inherent value are no doubt driving the growing interest amongst retailers in becoming data-driven organisations. As the choice of shopping options for customers continues to proliferate, it’s more important than ever that retailers find ways to meet customer needs and retain their loyalty. But in order to realise the value of their data to improve decision making and optimise the ability to better serve their customers, significant investment and commitment to change are required – not simply financial, but organisational as well. Getting it right can reap enormous rewards. Getting it wrong can be a costly mistake.
To learn more about how your business can assess its ‘data fitness’ and develop a successful data capability, take a look at our latest presentation on the Future of Data for Retail.