Brand Guidelines

dunnhumby logos

We’re delighted to hear you’re talking about us, but please be sure to follow our logo usage guidelines while you’re doing it — we have a good design reputation to maintain.

dunnhumby White Logo

White dunnhumby Logo

dunnhumby Black Logo

Black dunnhumby Logo


dunnhumby White Logo with Strapline

White dunnhumby Logo With Strapline

dunnhumby Black Logo With Strapline

Black dunnhumby Logo With Strapline

Logo Clearance

The minimum clearance area is determined by placing a lowercase ‘y’ – as it appears in the dunnhumby typeface – around the dunnhumby logotype. The height of the ‘y’ forms the minimum clearance area. No type, images, or other graphic elements may appear within this area.

Please note this is a minimum clearance area. Additional clearance should be given if possible or appropriate.

Dunnhumby Clearance

Our Colours

dh Black

dh Deep Purple

dh Magenta


dh Sky Blue

dh Teal

dh Turquoise

Designing for dunnhumby?

There's a lot more to us than our logo. Contact for our Brand Style Guide, the definitive guide to writing and designing for dunnhumby.