Brand Guidelines

dunnhumby logos

We’re delighted to hear you’re talking about us, but please be sure to follow our logo usage guidelines while you’re doing it — we have a good design reputation to maintain.


White dunnhumby Logo


Charcoal dunnhumby Logo

Logo Clearance

The minimum clearance area is determined by placing a lowercase ‘y’ – as it appears in the dunnhumby typeface – around the dunnhumby logotype. The height of the ‘y’ forms the minimum clearance area. No type, images, or other graphic elements may appear within this area.

Please note this is a minimum clearance area. Additional clearance should be given if possible or appropriate.

Dunnhumby Clearance

Our Colours


Pantone 613 U
C8 M11 Y100 K30
R177 G155 B0
RAL 1027


Pantone 152 U
C0 M68 Y100 K0
R225 G112 B0 #E17000
RAL 2011


Pantone 3278 U
C100 M0 Y76 K0
R0 G155 B116
RAL 6024


Pantone 241 U
C33 M100 Y1 K2
R163 G26 B126
RAL 4006


Pantone Black 7 U
C0 M0 Y23 K93
R54 G53 B52
RAL 7012


C0 M0 Y0 K0
R225 G255 B255 #FFFFFF
RAL 9016

Designing for dunnhumby?

There's a lot more to us than our logo. Contact for our Brand Style Guide, the definitive guide to writing and designing for dunnhumby.