How integrated promotions planning can improve your bottom line growth

How integrated promotions planning can improve your bottom line growth

30 September 2016

 


For customers: Price = trust and Promotions = excitement. Therefore well-managed and executed promotions, supported by customer insight, should not only strengthen a brand by delivering value to shoppers, but ultimately drive loyalty as a vehicle to ‘surprise and delight’. Yet planning and executing trade promotions effectively is a huge headache for many retailers. Here’s one solution that helps retailers navigate the complexity of the processes involved.

Managing Director at dunnhumby Price and Promotion

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