Alison Williams
Global Head of Data

Alison works with retailers across 25 geographical markets, helping them create and execute data strategies which put the customer at the heart of their decision making. She specialises in issues relating to data privacy and the personalisation of on and offline media.

Areas of expertise:

  • Client data strategies
  • Data development, coding and data solutions
  • Data privacy and personalisation
  • Programme management
  • Deployment of dunnhumby’s flagship data insight product across markets

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