With 15 years of sales and marketing experience at Cadbury, Bacardi and Mars, and 10 years working with world-leading retailers and brands at dunnhumby, Sandrine has a track record of building successful marketing and commercialisation strategies and collaborative frameworks for FMCGs.
Areas of expertise:
- Grocery retail, pharmacy retail, pet specialist trade channel, traditional channel
- All categories amongst FMCGs
- Marketing & commercialisation strategies
- Collaborative category management frameworks
- Media monetisation frameworks
- Change management within retail buying teams