Sandrine Devy
Head of CPG Practice

With 15 years of sales and marketing experience at Cadbury, Bacardi and Mars, and 10 years working with world-leading retailers and brands at dunnhumby, Sandrine has a track record of building successful marketing and commercialisation strategies and collaborative frameworks for FMCGs.

Areas of expertise:

  • Grocery retail, pharmacy retail, pet specialist trade channel, traditional channel
  • All categories amongst FMCGs
  • Marketing & commercialisation strategies
  • Collaborative category management frameworks
  • Media monetisation frameworks
  • Change management within retail buying teams

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