Sandrine Devy

With 15 years of sales and marketing experience at Cadbury, Bacardi and Mars, and 16 years working with world-leading retailers and manufacturers at dunnhumby, Sandrine is expert in data monetisation programmes, enabling retailers to maximize the value and business impact of their assets and CPGs to better collaborate with retailers through shopper centric category management and brand activation.

Areas of expertise:

Grocery retail, pharmacy retail, pet specialist trade channel
All categories
Marketing & commercialisation strategies
Collaborative category management frameworks
Media monetisation frameworks
Change management within retail buying teams

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Areas of expertise:

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