With 15 years of sales and marketing experience at Cadbury, Bacardi and Mars, and 16 years working with world-leading retailers and manufacturers at dunnhumby, Sandrine is expert in data monetisation programmes, enabling retailers to maximize the value and business impact of their assets and CPGs to better collaborate with retailers through shopper centric category management and brand activation.
Areas of expertise:
- Grocery retail, pharmacy retail, pet specialist trade channel
- All categories
- Marketing & commercialisation strategies
- Collaborative category management frameworks
- Media monetisation frameworks
- Change management within retail buying teams